Jennifer Cheang Email & Phone Number

Reston, Virginia, United States

• Design and execute marketing campaigns that elevate brand awareness and drive revenue for ecommerce, licensing, sponsorships and membership.
• Create integrated offline and digital acquisition campaigns to drive consumer and member growth across direct to consumer and offline marketing channels.
• Launch both large-scale, integrated campaigns and smaller, one-off campaigns to support business goals.
• Create holistic campaign experiences across all customer touchpoints.
• Manage the production of all assets needed to run successful offline and digital campaigns.
• Track, analyze and report out campaign performance to AVP, Marketing and key stakeholders, communicating actionable insights and data-driven strategies.

Alexandria, VA

• Oversee Mental Health America (MHA)’s voice and messaging across all social media platforms
• Manage social media accounts and web-based projects on a daily basis
• Build and nurture audiences across all social media platforms
• Serve as an on-site social media expert and coach to other staff and departments, as well as provide consulting and technical assistance to MHA affiliates across the country.
• Create an implement digital communication plans to support MHA's initiatives
• Research, analyze and create reports around key performance indicators/metrics/analytics

Alexandria, VA

• Development and implementation of online marketing strategies to promote organization, increase exposure of programs, and increase revenue
• Oversaw a triple-digit percentage growth of social media followers in 2017.
• Manage various email campaigns, including the template designs, calls-to-action, and content used in our email sends, including advocacy, news, marketing, and fundraising emails
• Assist with digital marketing and industry research, and adapt online marketing strategies as necessary
• Develop and manage timelines for various online marketing activities to ensure strategic plans are carried out in a timely manner
• Oversee planning and execution of special online fundraising events such as Giving Tuesday, Holiday Giving, and Mental Health Awareness related campaigns. Raised a combined $29,000 for 2017 and 2018 Giving Tuesday.

Alexandria, VA

• Administer donor database: update and maintain info, run reports.
• Write grant proposals and reports.
• Manage logistics of and growing campaigns like the CFC and Workplace Giving Programs.
• Assist in development and implementation of email campaigns and social media fundraising.
• Assist in the preparation and distribution of donor and prospect-related materials, including reports and appeal letters.
• Conduct research on prospective donors and cultivate current donor relationships.

Alexandria, VA

• Proactively acknowledge, greet and assist customers in the store.
• Serve multiple customers, discover their needs, and make recommendations to generate sales.
• Handle cash, checks, and credit card transactions.
• Voluntarily act as craft presenter for “Free Crafts for Kids” event at the store
• Organize weekly events at the store to include movement activities, craft projects, and story-telling for school-age children.

Washington D.C

• Administered BoardEffect.
• Drafted briefing materials for tri-annual Smithsonian National Board meeting.
• Assisted with other National Board-focused stewardship activities.

Arlington, VA

• Managed SharePoint site for Planning and Development Department.
• Researched domestic funding opportunities from various sources (e.g. government agencies, foundations, and corporations).
• Reported research on funding opportunities.
• Contributed to proposals throughout the research, planning, drafting, and submission phases.
• Wrote correspondence letters (e.g. thank you letters and Letters of Intent).
• Assisted with fundraising initiatives.

Torrance, CA

• Managed cash, checks, and credit card transactions, orders, and services of online store.
• Used Classy, Network for Good, Paypal, Microsoft Excel, and Google Drive to process and record donations.
• Managed Mailchimp account and wrote hand-written cards to thank donors in a timely manner.
• Participated and developed grassroots donor campaigns as well as maintained recurring constituent relationships
• Performed market research in close collaboration with Development, Tour, and Media departments for new products to include in Fall 2015 tour
• Educated potential donors on the importance of the political and international significance of North Korea and effectively communicated the impact individual donors made in the lives of North Korean refugees

Alexandria, VA

• Collaborated with Development and Program staff to draft and submit grant proposals.
• Used Salesforce to process donations and thank donors in a timely manner.
• Assisted with annual thank-a-thon.
• Participated in mini fundraisers for the shelter such as Free Cone Day and Spring2Action.
• Handled logistics for major donor stewardship event, Cook-Off Host Committee.
• Organized, assisted, led set-up and clean-up for the shelter’s largest fundraiser, Cook-Off.

Bachelor Of Arts (B.A.), Global Affairs

Activities and Societies: Global Problem Solving Fellows, Phi Beta KappaGlobal Affairs emphasizes that many of the world’s challenges and.

International Relations And Affairs