• Develop and manage global product line plans, category strategies, pricing architectures, forecasts, and go-to- market roll-outs; collaborate with regional leaders to ensure strategies fit local market needs.• Leverage global selling and analytics to build financially sound product roadmaps prioritizing high ROI product opportunities.• Spearheaded creation of consumer model used in global product planning and design brief-in.• Lead weekly calendar meetings with product design, merchandising, development, and sourcing teams to trackprogress on milestones, align on priorities, and streamline cross-functional workflows.• Research competitors and identify product opportunities based on market white space and consumer trends.• Collaborate with global sales and DTC teams to incorporate marketplace intelligence and consumer insights intoproduct line plans.• Partner with design and development teams to evaluate and approve submits, protos, and samples for bulkproduction.• Present seasonal KPI dashboard to executive team detailing product strategy, revenue growth, gross margin, andSKU productivity.• Attend industry tradeshows and travel retail marketplace to gain first-hand learnings and strengthen customerrelationships.• Ensure all seasonal style data is accurate in PLM system and Elastic Suite for catalog creation and sales orderentry.• Manage sample coordinator and global sample process.

• Established consumer-based product tiering and line planning strategy to optimize assortment.• Built and managed product creation and integrated brand calendars to ensure seamless collaboration betweenteams; reviewed weekly to review status, identify risks, and problem-solve.• Partnered with digital marketing, ecomm, and business development teams to incorporate sales data and consumerinsights into product and inventory planning.• Developed and executed franchise expansion strategy capitalizing on core brand elements and attributes.• Expanded jewelry category into elevated materials including metals, leather, beads, and EVA to increase productbreadth.• Led and mentored product team across design, merchandising, development, planning, production, and sourcing.• Managed department budget.

• Build, present, and distribute Global seasonal product strategy and line plan including category strategies, franchise expansion plans, by-style design briefs, SKU rationalization, forecasts, and IGM targeting.• Responsible for Global seasonal product merchandising milestones and deliverables including Seasonal Kickoff, Sketch Review, Sample and Costing Review, Final Line Adoption, and Sales Meeting.• Create seasonal hindsight reports using global DTC sell-through data and wholesale sell-in reports. • Oversee all speed-to-market, special project, collaboration, and SMU product line management.• Communicate regularly with regional teams to align on key milestones, gain marketplace insights, and identify product opportunities.• Introduced sustainable and responsibly sourced fibers to high volume and impact categories of boardshorts, tees, woven tops, and knit tops.• Partner with development and sourcing teams to set, track, and deliver against seasonal IGM targets.• Increased SKU productivity & global adoption rates through analysis and communication.• Create seasonal brand matrix used in building of go-to-market assets, DTC buys, and wholesale inventory.• Established Directional/Core/Inspired construct to align consumer, product, and marketplace strategies.• Partnered with brand marketing in establishing of ANP Fund with 1% product royalty benefitting art outreach organizations.• Partner on outside collaboration collections including ANP artists, RVCA brand advocates, Helinox, Island Fin Design, and T&C Surf.• Manage and mentor direct reports.

• Partnered with DTC and Sales teams to deliver consumer-right product assortments by channel.• Briefed in global product teams with segmented capacity plans and marketplace insights used during product line creation.• Stretch assignment to Western Europe HQ with focus on consumer and marketplace needs while driving productivity through global line adoption.• Partner with Sales team to drive Icon Door strategy and exclusive specialty channel products.• Concepted & drove collaboration collection with Pendleton Woolen Mills to benefit National Park Foundation.

• Grew Hurley headwear to record revenue, market share, IGM, and AUR levels.• Collaborated with Nike Headwear COE to establish Hurley Dri-Fit and Phantom Vapor franchises.• Partnered with Nike Innovation, Product, Sales, and Brand teams to launch and commercialize Hurley Sandals.

• Created and distributed seasonal product architecture and SKU briefs.• Collaborated with Art Department leaders in building brand-right and progressive graphic collections.• Partnered with brand and design teams on energy product launches and featured artist collections with Joey Ramone estate, Alex Grey, Brandon Boyd, Winston Smith, and Rick Griffin estate.• Introduced Organic Cotton and Recycled PET into all Premium tees.• Presented seasonal product lines to global sales teams and key accounts.• Managed team of graphic artists, product developer, and associate product line manager.• Researched, developed, and commercialized market-relevant graphics, silhouettes, fabrications, and embellishments.• Established product pricing structure to ensure margin profitability and consumer value.

• Created and maintained line guides for largest revenue and margin categories of tees & fleece including all in-season, supplemental, and special projects divisions.• Managed printables finished good and blank inventories based on seasonal budgets and market demand. • Worked with sourcing and development teams to ensure quality, delivery, and execution of tees.• Worked with graphics, sourcing, and development teams to meet product creation calendar deadlines.