Jenna De Vega Email & Phone Number

Helsinki, Southern Finland, Finland

Helsinki Area, Finland

- Pioneered the use of Power BI throughout the organization- Lead a cross-functional team for designing the onboarding journey of customers for a new product- Developed credit scoring for customers at point-of-sale- Segmented Finnish Postal Codes and profiled the clusters which supported various marketing campaigns- Served as the scrum master/product owner.

Joensuu Area, Finland

• Passed IBM Certification as IBM Certified Associate - SPSS Modeler Data Mining v2
• Studied IBM SPSS Modeler Analyst and Data Expert Curriculum; IBM Integration Bus ApplicationDevelopment I & II
• Performed data exploration on new client data that brought efficiency to the POC Project
• Produced COX Regression and Ensemble Models for an educational institution in Finland

Makati City, Philippines

• Clustered Business User Requirements (BUR) and mapped existing parameters for developmentof new EDW
• Met with foreign consultants and stakeholders to analyze existing ETL process from Network Sources to IT Databases to Analytics Datamarts
• Suggested efficient data loading and back-up process of subscribers data usage throughMapReduce
• Developed interim solutions for resolving urgent data issues in DBs using SAS and SQL
• Accomplished data extractions, analysis, reporting, and visualization for crucial projects like FreeMobile Data Usage and Customer Churn Models
• Automated significance testing of below-the-line campaigns

Makati City, Philippines

• Contributed to pioneer data mining projects like Location-Based Analysis for both Consumer andRetailer Business, Segmentation of Customers according to their needs for personalizedcampaign, and Prepaid Business Pricing.
• Congregated with foreign consultants like Delta Partners Group, Deloitte, IBM, Niometrics and Ernst & Young to analyze and provide their data requirements, to estimate time allocation, and to determine the scope and.
• Computed Network KPIs through InfoMap and SAS
• Performed end-to-end data mining of consumer and retailer business during emergency likecatastrophic calamities
• Reviewed BUR of Prepaid and Postpaid Business DBs for HPA Migration
• Tested POC Projects of SAS Visual Analytics and Netezza

Makati City, Philippines

• Automated Monthly Customer Care reports using SAS that reduced manual processing of 4 daysto 3 hours
• Integrated data from diverse sources to build datamarts for Business and Consumer Analytics
• Delivered regular customer profile and usages reports to respective teams
• Generated whitelists for targeted marketing and blacklists for mainstream offers using segmentation techniques
• Mapped parameters from old to new DB for efficient ETL execution
• Monitored server utilization, voice, sms, and data traffic using Linux scripting

OJT/s Attended:1. Del Monte Philippines, Inc. (DMPI) - Researcher (June 2011) - Summarized research papers on pineapples and other tropical fruits, the global demand and production cycles. - Performed Knowledge Sharing Sessions on JMP Software2. SAS-Globe Add-in for Microsoft Office Reports Automation Project - Systems Acceptance Tester (July 2011).

Makati City

• The SAS Boot Camp is a 3-month training program that consists of 1 month classroom training on different SAS Applications and 2 months on-the-job training under SAS clients.The Classroom Training includes:
• SAS Programming I: Essentials
• SAS Programming II: Data Manipulation Techniques
• SAS Programming III: Advanced Techniques and Efficiencies
• SAS SQL I: Essentials
• SAS Enterprise Guide I: Querying and Reporting

International Masters Degree, Information Technology

Bachelor Of Science (B.S.), Statistics

Activities and Societies: UP Haring Ibon, College of Social Sciences and Philosophy Student Assistant

Bachelor Of Arts (B.A.), Political Science

Activities and Societies: Office of Student Affairs' Student Assistant

High School, Elementary, Pre-Elementary

Activities and Societies: Student Council, Chorale