John Huang Email & Phone Number

Boston, Ma, Us

San Francisco, Ca, Us

- Led messaging and go-to–market plans across social, marketing, product and PR for new review reactions and recognitions - Developed personas and messaging framework for reviewer audiences- Drove user research for audience segmentation, video features, trust and safety, and user recognitions- 10X reviews from marketing channels (push, email, in-app notifications, and modals). Responsible for driving 5% of all reviews to Yelp- Led product reviews, requirements gathering, and engineer discussions as product manager for Year on Yelp, in-app modal channels, and email migrations- Extensive experience working with creative teams to develop multi-channel campaigns- Support experiment analysis, reporting dashboards, audience segmentation, and opportunity sizing for projects

Boston, Ma, Us

- Develop positioning, pain points, benefits, and messaging for new digital grain marketplace platform- Lead the beta recruitment and testing of new features and led go to market strategy- Developed new go to market and sales enablement processes- Created buyer profiles, personas, value props, and positioning for grain buyer side of marketplace- Build sales enablement materials and training with the sales enablement team, packaged recorded demos, provided materials for playbooks and objection handling, refined sales motions, and built feedback loops from sales

Cambridge, Ma, Us

Owned growth, content, and engagement strategy for a community of 1M monthly members - Managed team of 7 across content creation, moderation, classification, measurement, and experimentation- Developed experiments and A/B testing across email campaigns, onboarding, and outreach- Partnered with Product teams to develop user requirements and UX design for mobile app, hiring events feature, homepage feature, and onboarding flow

San Francisco, Ca, Us

- Serve as a full stack subject matter expert across SEO, Paid Performance, Email, Web, and CRM for B2C and B2B marketing teams- Owned and prioritized technology roadmaps for all of Twitter’s marketing teams- Led launch of a key follower cleanup initiative across all Twitter users to remove compromised accounts by developing PR messaging, internal comms, collateral, and coordinating global press embargos- Owned annual strategy planning, budgets, resourcing, career ladders, and OKRs for Marketing and Comms- Drove the development of the lead capture, qualification, and management process for data business team- Scoped and led initiative to explore Facebook ad retargeting and mobile measurement partner- Managed the integration of Eloqua and Salesforce to enable marketing segmentation and campaigns and developed user journeys to improve our email and web engagement by 10%- Served as subject matter expert across SEO, Paid Performance, Email, Web, and CRM for B2C and B2B marketing teams on strategy, process, and marketing tech- Led implementation of GDPR compliance across all Marketing teams

Ashburn, Virginia, Us

MindSumo connects businesses to college students through online projects called "Challenges." By solving challenges, students can prove their skills to top employers and earn money & job offers for their solutions. Companies can source breakthrough ideas and connect with talented young candidates to hire for internships and entry-level roles.As a self-taught marketer with a knack for experimentation and a love for creative hacking my role involves:- Created, A/B tested, automated over 50 experiments in content, social media, paid advertising, partnerships and campus ambassadors by 100% to 400K visitors and 4X user signups with only $5K budget- Captured user insights and guided product team in developing several new product features to improve UX, engagement, and retention resulting in 20% in returning users- Optimized landing pages and website design to increase user conversion by 25% among 200,000 monthly visitors- Developed new academic and industry relationships and partnerships to expand offerings to new audiences resulting in 10X increases in referral traffic- Implemented brand new marketing foundation with event tracking, analytics reporting, metrics, objectives, user segments, and product positioning to add new visibility into traffic and user base

Us

Followed my dream and started a company from scratch with two of the most business savvy people I know. I take pride knowing I was part of a company that helped people tell their stories and achieve their dreams of attaining an MBA. Self taught growth marketing to drive customer acquisition and sales for our small, scrappy company. - Led development of product offerings, product positioning, pricing, and competitive analysis to create a $250K annual revenue business- Developed user acquisition strategy, optimized website design, created content, and operated Google AdWords and Facebook campaigns that generated over 200 qualified leads per month- Designed processes for sales lead nurturing, onboarding employees, financial reporting, services delivery, and vendor payment

Bentonville, Arkansas, Us

Sam's Club.com Corporate FP&AWalmart - Supplier FinanceE3 Leadership Rotational ProgramA unique experience into the world of retail and e-commerce where I get a front row seat into how an old school bricks and mortar company (which happens to be the largest company in the world) transforms itself to compete in the evolving world of retail. Making my best efforts to drive better business decisions for a $480B company.- Developed long range strategy and financial plans for online and omni-channel initiatives like Club Pick-up and Delivery to drive $200M in future sales growth- Managed financial forecasting and performance analysis for Sam's Club online sales channels- Negotiated new supplier terms and allowances with 30 suppliers that better aligned supplier performance to business costs resulting directly in $1M of new working capital and P&L value- Created new forecasting models and reports to enable a finance team of 20 members to track and manage the negotiations of 10,000+ suppliers and track $1B in value capture- Provided analytical support to multi-million dollar negotiations with mega suppliers- Developed financial plans to allocate a $540M project target across SBUs and departments- Drove data validation and build of omni-channel supplier scorecards for merchant negotiations

Worldwide, Oo

Spent 4 years earning my business stripes with some of the best brains in business at a top notch consulting firm that values culture, growth, and achievements. I credit my extensive Excel ninja skills, artistic Powerpoint abilities, people leading swagger, structured project management approach, storytelling talent to all the late nights, long flights, and great teams at DeloitteClients Served Throughout 4 Year Career: Ann Taylor, Belk,Bank of New York Mellon, Sanofi Pasteur, Glaxo Smith Kline, Land of Lakes, Merck, Pfizer, FMC Corps, Evergreen Packaging, American Express• Managed the upgrade of an equipment management system for a large scale pharmaceutical manufacturing site responsible for $30 million of inventory as the project workstream lead• Developed risk assessments on merchandising, international expansion, and online order fulfillment projects for C Suite executives of a $1.5 billion womenʹs apparel retailer

Worldwide, Oo

• Led the evaluation and recommendation of 10 innovative quick win projects to drive a major omni channel transformation project for a retail department store• Drove the analysis and recommendations behind a cost reduction initiative for afinancial services client that resulted in capturing between $20MM in savings on market data spend• Designed the user interface and developed the functional requirements behind ashipping allocation tool that allocated over 1 billion flu vaccines globally for a major pharmaceutical company• Managed the design phase of a large demand planning system implementation for ananimal feed company that served over 4,700 local cooperatives and independent dealerships

Worldwide, Oo

• Created performance metrics and a new operating model for the digital capabilitiesshared services department of a large pharmaceutical company that led to increasedoperational efficiencies of 25% and reduction in time to market by 50%• Developed marketing processes for budgeting and planning, content development, copy approval, and campaign execution for a large pharmaceutical company• Led the implementation of a demand and supply planning software application for a global chemicals company resulting in a 20% improvement in forecasting accuracy, 25% reduction in inventory turns, and $5 million on cost savings

Hartsville, Sc, Us

-Created forecasting models featuring moving average and simple expontential that could reduce forecasting error by 5-20%-Developed models to determine cycle service levels and demand deviations that could reduce safety stock costs by 10-40%-Used DMAIC approach and tools to manage improvement process and received Six Sigma Greenbelt Certification

Worldwide, Oo

-Collected and reviewed 165 software design RICE document deliverables to create a traceability matrix to meet FDA regulations-Managed location and availability of documents via eRooms for multiple teams across India, US, and France-Designed process flows to communicate and describe version control and collection procedures to process teams-Built weekly metrics reports to update senior management in project status and project strategy meetings

-Updated payroll using Creative Solutions and bookkeeping using Clieint Write-Up for over 20 clients-Prepared personal, partnership, corporate, and non-profit tax returns-Created speadsheets and documentation for SC DSN Board audits-Installed network servers and drives as well as lead installation of Creative Solutions software

Worldwide, Oo

-Generated process flows to document fund request process for Office Managing Partner using Visio-Improved fund request process by reducing bottlenecks through new forms and procedures-Lead team in assessing the effectiveness of Global People Commitment Process through creation of surveys and analysis of responses

-Created weekly newsletters to over 2,000 fan club subscribers and 200 state media sources-Distributed marketing materials to local businesses and communication stations-Researched local area demographics, marketing channels and background information for 10 major events

Master Of Business Administration (M.B.A.), Marketing

Bachelor Of Science, Accounting, Global Supply Chain, Marketing