Michael Hay Email & Phone Number

- Researched and wrote papers on the impact of cultural beliefs on sports teams and stock prices, finding strong statistical significance between these statements and positive outcomes

Houston, Texas, United States

- Enhanced brand cohesion for a Fortune 500 Oil & Gas Company by synthesizing insights from 300 respondent survey, and 3 workshops, creating a robust cultural ecosystem among contractors- Analyzed a Major League Baseball team's culture and structure, synthesized ~1,200 responses into an excel dashboard, and contributed to a report identifying strengths and.

Columbia, South Carolina, United States

- Served as a student consultant for a nutraceutical company aiming to create a G2M strategy and providing in-depth research in the target demographic for B2C- Focused on external partnerships and social media strategic plan to improve brand awareness and expedite their progress to product market fit

Columbia, South Carolina, United States

- Filmed football, basketball, and soccer games to create montages and promote the intramural sports of University of South Carolina- Created media to paste on the University of South Carolina Campus Recreation social media

London, England, United Kingdom

- Directed an Innovate UK funded project with a budget of 50,000 GBP focused on introducing artificial intelligence to the agricultural sector to improve productivity by ~9% and increase revenues by ~8%- Managed finance forecasting and projections; created a risk analysis and strategic plan- Attended London Tech Week and MSDUK summits to expand knowledge.

Houston, Texas, United States

- Assisted the Director of Marketing and Director of Admissions with day-to-day operations including marketing advertisements, administrative work, and community/alumni relations- Designed the school’s 104 page yearbook using Balfour and 5 digital advertisements to be used across social media through marketing campaigns resulting in increased admission rates

Houston, Texas

- Led a general marketing plan for the 2022-2023 season consisting of 28 performances, managing a workload of over 60,000 ticketing accounts ensuring efficient and accurate oversight- Designed digital ads for Comedy Bang! Bang! and distributed to Google Ads for a large-scale tradition and digital marketing campaign across Houston

Bachelor Of Science, Business Administration (Bsba), Finance, Operations & Supply Chain, And Marketing

Activities and Societies: Gamecock Consulting Club, Delta Sigma Pi Business Professional Fraternity, SCOPE

Bsba, Finance, Operations & Supply Chain, And Marketing

Activities and Societies: Capstone Scholar, President's List, Dean's List

Education record

Activities and Societies: Peer Mentor, Encore Choir, The Falchords