Mike Herrera Email & Phone Number

Concord, CA, US

Benicia, California, United States

• Led strategic marketing initiatives for a start-up specializing in specialty coatings, focusing on demand generation and enhancing digital presence to drive growth and sales alignment.
• Developed and executed innovative growth marketing strategies, leading to a 40% increase in website traffic through strategic keyword research and SEO enhancements.
• Spearheaded a website redesign that improved user experience by 50% and conversion rates by 20%.
• Managed multi-channel campaigns, including paid social and email marketing, resulting in a 25% increase in customer engagement.
• Collaborated with sales and cross-functional teams to align marketing strategies, contributing to a 25% increase in sales and pipeline predictability.
• Engaged with digital agencies to enhance campaign effectiveness and alignment with brand objectives.

Concord, California, United States

• Directed digital marketing operations for a multi-channel agency, focusing on enhancing brand visibility and customer engagement across diverse verticals.
• Designed and implemented comprehensive digital marketing strategies that boosted web traffic by 60% in the first year.
• Managed marketing budgets to optimize spend, achieving an 81% reduction in costs through data-driven decision-making.
• Orchestrated a successful multi-channel campaign for a solar company, increasing leads by 70% year-over-year.
• Utilized AI technology to tailor marketing experiences and improve targeting and segmentation, leading to increased customer acquisition.
• Collaborated with various digital agencies to ensure strategic alignment and maximize campaign reach.

Sacramento, California, United States

• An e-commerce company specializing in high-end lighting and décor. Managed SEO initiatives and site migrations to maintain search rankings and enhance organic traffic.
• Led the seamless migration of two international e-commerce sites (20K+ pages) to Salesforce Commerce Cloud, ensuring zero traffic loss and maintaining search rankings.
• Pioneered a new keyword clustering strategy that increased long-tail keyword traffic by 20%.
• Conducted in-depth analyses of visitor behavior, keyword performance, competitor activity, and industry trends, identifying growth opportunities that resulted in a 15% increase in organic traffic.
• Implemented SEO best practices across multiple departments, enhancing site usability and search performance.

San Francisco Bay Area

• Led a team of Account Executives, responsible for hiring, training, and management. Selected for a national leadership team to conduct company-wide training sessions. Surpassed company production standards consistently.
• Cultivated and sustained relationships with mortgage brokers, loan agents, and other financial institutions. Achieved a consistent ranking in the top 2% for production across the company.

Certificate, Ai Specialist

Bachelor'S Degree, Marketing