Strategic and innovative digital marketing leader with over a decade of experience in growth strategy, demand generation, and multi-channel marketing. Expert in leveraging data-driven insights and growth hacking strategies to drive campaign performance and optimize ROI. Proven track record in leading cross-functional teams and collaborating with digital agencies to create targeted and personalized customer experiences. Adept at aligning marketing strategies with business objectives to enhance pipeline predictability and accelerate growth in competitive markets.CORE COMPETENCIES• Growth Strategy & Demand Generation• Innovation and Experimentation in Marketing• Pipeline Predictability & Budget Efficiency• Marketing Automation & CRM Systems (Marketo, HubSpot, Salesforce)• Campaign Performance Tracking & ROI Measurement• Stakeholder and Cross-Functional Collaboration• Paid Social, Paid Search, & Retargeting Management• Webinars & Multi-Channel Campaigns• AI Technology Utilization & Data-Driven Decision Making• Communication & Leadership Skills• Analytical Skills & Data Visualization (Tableau, Google Analytics)Visit my personal profile https://jmikeherrera.comContact me at JohnnyMikeHerrera@gmail.com for any Digital Marketing Director or Manager opportunities.
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Marketing ConsultantPackaging Options UsaConcord, Ca, Us
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Head Of Marketing (Contract)Advance Flooring Products Oct 2022 - Sep 2024Benicia, California, United StatesLed strategic marketing initiatives for a start-up specializing in specialty coatings, focusing on demand generation and enhancing digital presence to drive growth and sales alignment.• Developed and executed innovative growth marketing strategies, leading to a 40% increase in website traffic through strategic keyword research and SEO enhancements.• Spearheaded a website redesign that improved user experience by 50% and conversion rates by 20%.• Managed multi-channel campaigns, including paid social and email marketing, resulting in a 25% increase in customer engagement.• Collaborated with sales and cross-functional teams to align marketing strategies, contributing to a 25% increase in sales and pipeline predictability.• Engaged with digital agencies to enhance campaign effectiveness and alignment with brand objectives.• Implemented policy and procedure improvements to optimize marketing operations. -
Digital Marketing DirectorTarget Market Media, Inc. Mar 2010 - Sep 2022Concord, California, United StatesDirected digital marketing operations for a multi-channel agency, focusing on enhancing brand visibility and customer engagement across diverse verticals.• Designed and implemented comprehensive digital marketing strategies that boosted web traffic by 60% in the first year.• Managed marketing budgets to optimize spend, achieving an 81% reduction in costs through data-driven decision-making.• Orchestrated a successful multi-channel campaign for a solar company, increasing leads by 70% year-over-year.• Utilized AI technology to tailor marketing experiences and improve targeting and segmentation, leading to increased customer acquisition.• Collaborated with various digital agencies to ensure strategic alignment and maximize campaign reach.• Established specific KPIs to measure campaign success and drive continuous improvement. -
Seo Program ManagerYdesign Group Jan 2021 - Sep 2021Sacramento, California, United StatesAn e-commerce company specializing in high-end lighting and décor. Managed SEO initiatives and site migrations to maintain search rankings and enhance organic traffic.• Led the seamless migration of two international e-commerce sites (20K+ pages) to Salesforce Commerce Cloud, ensuring zero traffic loss and maintaining search rankings.• Pioneered a new keyword clustering strategy that increased long-tail keyword traffic by 20%.• Conducted in-depth analyses of visitor behavior, keyword performance, competitor activity, and industry trends, identifying growth opportunities that resulted in a 15% increase in organic traffic.• Implemented SEO best practices across multiple departments, enhancing site usability and search performance. -
Wholesale Acct. Exec./ Northern Ca Regional Sales ManagerCountrywide, Bear Stearns, World Savings Jul 2004 - May 2009San Francisco Bay Area• Led a team of Account Executives, responsible for hiring, training, and management. Selected for a national leadership team to conduct company-wide training sessions. Surpassed company production standards consistently.• Cultivated and sustained relationships with mortgage brokers, loan agents, and other financial institutions. Achieved a consistent ranking in the top 2% for production across the company.
Mike Herrera Education Details
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Ai Specialist -
Marketing
Frequently Asked Questions about Mike Herrera
What company does Mike Herrera work for?
Mike Herrera works for Packaging Options Usa
What is Mike Herrera's role at the current company?
Mike Herrera's current role is Marketing Consultant.
What schools did Mike Herrera attend?
Mike Herrera attended University Of Utah - David Eccles School Of Business, San Francisco State University.
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