Personal commitment to sales and share growth within District. Manage the execution of the national and local marketing plans. Manage local POS Budgets. Ensure wholesaler annual dollar contribution commitment is met.• Work with wholesaler to develop annual targets and plans to exceed volume and profitability goals.• Lead wholesaler sales team to ensure superior execution at retail and to identify sales opportunities in the marketplace.• Access and monitor wholesaler compliance in accordance with WEA standards.• Coach and motivate wholesaler sales team.• Grew Share within District in 2018 and 2019.• Created National Programs, STORM 2.0, 40/40 Project and Casper Project in 2019.

Drove sales in the Independent Convenience Store Channel in the SE US Region. Covering nine markets throughout the Region and responsible for managing twenty-one Trade Account Managers and two Reset Trade Account Managers for the total Anheuser-Busch portfolio. • 2015 accomplished to increase sales of ABI Brands within territory by 11.8% over 2014, Distribution of Brand/Packages by 14%. And Cooler space by 6.1%.• 2016 ABI North America Zone Employee of the Year. • Number 3 Global Employee of the Year.• Member of ABI High Five Club.

Led Import and Craft Beer sales in the State of Florida, manage Anheuser Busch Beer Portfolio in the Non-Equity and Equity Wholesalers, 14 Wholesalers in the State of Florida. Manage and oversee performance of 7 Representatives in the State. • Implemented new Miami Project including implementation of new WIN Miami and Turbo Latino.

Managed marketing and sales for the States of Florida, NY, Georgia, North Carolina, South Carolina, Mississippi, Alabama, Texas, Louisiana, New Mexico, and California generating 73% of U.S. business. Management of 5.2 Million Dollar Budget including salary, marketing, public relations, and promotions. Conducting market analysis and forecasts.• Increased Sales 12.2% in 2010 in designated markets.• Opened 42 new Distributors in 2009.• As Director delivered projected profits yearly to the Brewery.• Signed Sponsorship Marketing contracts with The Miami Dolphins, The Miami Heat, The Florida Panthers, The Tampa Bay Rays as well as The University of Miami.• Secured Pro-Player Stadium, Universal Studios, and the Miami International Airport venues as clients in alliance with Distributors.• Increased brand awareness in Non-Hispanic Market by sponsoring Jazz Concerts, Rock Concerts, Haitian Events, Clear Channel Key West Summer Programs, and the Gulfstream Concert Series. • Client base transitioned from 95% Hispanic to 25% Non-Hispanic and 75% Hispanic.• Increased business in Ft Myers, FL by 200%, Tampa, FL 37%, Orlando 23%, and Broward County 32%. • Trained Sales Representatives to motivate Distributors’ Sales Teams.

Opened the Restaurant in 1997 and sold it for a profit in late 1999. Managed daily operations, payroll, AP/AR, cash flow, purchasing and inventory. Selected and developed staff. Implemented a computer system to control shrinkage. Supervised 48 employees.• Grew annual sales from zero to $1.8 million.• Built a loyal diverse clientele. Implemented popular weekend entertainment resulting in patronage in excess of seating capability and waiting lines for entrance.• Kept Food Costs under 34%.• Kept Bar Costs under 17%• Managed a staff of 52 employees

Managed a business of over $40 million a year in sales. Provided direction and leadership to 13 supervisors and over 60 sales representatives.• Reversed a Flat Trend by separating the sales from the delivery function. Sales grew an average of 7% annually after the change.• Personally developed the Sedano’s grocery store chain and BJ’s wholesale store accounts.• Created a philosophy of aggressively bringing Budweiser and Bud Light to the On and Off Premises Markets.• Developed a new Pay-for-Performance System for Sales Representatives. • Initiated a theme approach to quarterly and annual sales meetings resulting in high morale and team spirit.