• Created compelling social media strategies and aesthetic that was unique, practical and easy to replicate every month• Maintained brand identity in graphics, product photography, gifs, video and copy• Regularly collaborated with the team on any new client updates and milestones to include in the next months scheduled posts• Engaged with audiences across instagram, responded to DM’s, monitored analytics and provided comparative results to gauge campaign success• Kept up-to-date with the latest strategies that favour the algorithm

• Re-designed company website in Photoshop and brought it to life in WordPress. Outsourced and collaborated with a back-end developer to help achieve a custom navigation bar• Created a brand from scratch and brought it to life in packaging that is now distributed across Canada and the US
• Sourced and communicated with printing companies for quotes, dyelines and samples to ensure project success• Used Illustrator to create box layouts, stickers, labels, banners and post cards• Researched and communicated with health and safety to ensure all information on produce labels was toindustry standard• Travelled to a packing facility to record a behind-the-scenes promo video for a new product launch• 
Presented design pitches to the team and received feedback.• Provided explanations for decisions when required and incorporated requested changes• Delegated tasks and gave creative direction to design intern

All of my experience here was for produce packaging. This included preparing artwork files for a 12-colour flexo press. I’m very familiar with trapping, white under-print, over-print, pull backs, pantone behaviours as per substrate, and stepping/ripping plates. I’m familiar with taking appropriate steps for printing digitally on film. At Jakait I also learned how to take 3D scans of produce, manipulate it in coresponding software, and printed for clamshell prototyping.

Best Buy being Halights largest client, I primarily worked on e-learnings for new product hitting the shelves. Day-to-day tasks would include illustrations, infographics, motion graphics, icon sets, or UI for brands such as GoPro, Fitbit, Dji, and Asus to name a few.As a marketing company other tasks were assigned such as web design and social for companies like Aphria, and Wider Yachts.Fluent with testing in DEV/UAT/PROD environments.

Worked with a team of illustrators, motion designers, and programmers to create the Dave n' Chuck the Freak app.