John Mutterperl Email and Phone Number
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SUMMARY* Results-driven, senior insights, brand marketing, strategy, and consulting professional with progressive achievements and business impact.* Strong passion for Spirits and Beverage Alcohol industries, with focus on consumer and shopper engagement, journey mappings, innovation, concept testing, social listening, brand planning and mix modelling / optimization.SPECIALTIES: * Consumer, Shopper and Customer Insights* Consumer and Shopper Journeys* Audience Segmentation* Social Listening* Digital Research* Market Research / Competitive Intelligence* Landscape Reviews* Business, Marketing and Commercial Strategy* Strategic Planning / Plan Development* General consulting* Syndicated Data Analysis and ApplicationINTERNATIONAL EXPERTISE* Many years working for multi-national organizations, with heavy concentration of business partners and projects in western Europe: England, Ireland, Sweden, The Netherlands, France* Fluent in French.* Extended periods living in western EuropeGOAL* Forging new opportunities to help companies and brands grow, by leveraging the power of superior market, customer and consumer insights.
Campari Group
View- Website:
- camparigroup.com
- Employees:
- 2972
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Insights LeaderCampari Group Feb 2020 - PresentNew York, New York, United StatesConsumer Insights leader, responsible for insights and learning agenda planning, execution and brand performance measurement across the Campari America portfolio of brand icons.Encompassing all areas of traditional and digital insights development.
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PrincipalBaldy Consulting Jun 2008 - PresentBeverage and CPG industry marketing consultancy, focusing in the areas of strategy and planning, business intelligence and consumer insights, innovation, branding and commercial execution. Spirits and Wine emphasis.
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Director, Consumer And Shopper InsightsPernod Ricard Usa Jul 2010 - Feb 2020Leading Consumer and Shopper insights for Pernod's industry-leading Spirits portfolio. Key focus areas include: consumer/shopper segmentation, brand positioning, communications and touchpoints strategies and assessment; brand health tracking; influencer mapping; path to purchase + consumer decision journeys (CDJ); needs / occasions drivers; social / big data insights mining; industry landscape reviews; marketing mix and ROI; all types of qual and quant research. -
Client Solutions DirectorIri Jan 2007 - May 2008• Directed Client Solutions research team in the delivery of syndicated retail sales data, reporting and associated business performance / analytic tools to Diageo (#1 global Spirits supplier). • Core services include: Monthly Industry performance reporting; Price elasticity modeling; Consumer panel insights; Market structure overviews; Web-portal development for posting of monthly KPI’s and suite of standardized reports.• P&L responsibility for contractual and ad-hoc services of an $8 MM account.• Client satisfaction and retention managed via quarterly business reviews. -
Consumer Insights And Business Intelligence ManagerRemy Cointreau Usa Mar 2001 - Dec 2006• Directed all planning, implementation and analysis of consumer insights and industry intelligence for $400 MM premium Spirits and Wine importer / marketer. • Managed advertising, pack, pricing, promotion and taste evaluations; Usage and Attitude, ethnographic, brand health and ad tracking studies; trend spotting; syndicated (AC Nielsen; TD Linxx) and custom sales, promotion, and distribution data (Adams Business Research) analyses.• Industry intelligence: Developed Market Landscape Reviews, focusing on structure, trends, drivers; competitive activity => RC USA business implications. • Cross-functionally supported NY and Paris Executive, Marketing and Sales teams, with emphasis on internal consulting and business development. -
Brand ManagerRemy Cointreau Usa Sep 1997 - Mar 2001• Managed a $25 million brand with a $3.5 MM budget: strategic planning, budgeting, advertising, event sponsorships, and new product introductions. • Launched new consumer ad campaign, in collaboration with Barbados and Paris-based marketing teams. • Coordinated Pre and Post wave A+U advertising tracking studies to monitor campaign effectiveness.• Identified winter sports marketing opportunity, developing an integrated, national ski and snowboard race series. Program included print, internet and cable media; PR and on-premise events. MGR’s Winter business experienced double digit growth. • Initiated price elasticity study in strategic markets of NH, FL and CO. Retail price points adjusted per A.C. Nielsen rrecommendations, with volumes responding +15%. • Introduced Mount Gay Extra Old Rum to the U.S. market. • Coordinated all service agencies, including advertising, promotion and PR. Trained and managed marketing associate.
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Senior Account ExecutiveClarion Marketing (Dmb&B) Mar 1996 - Sep 1997Managed day-day client relations for development and execution of consumer promotions on large, package goods and automotive accounts: Tambrands, Bayer, Dr.Pepper / 7-Up, Cadillac
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Account Executive (Promoted From Asst. Ae)Einson Freeman Promotion (Wpp Group) Sep 1994 - Mar 1996• Assistant to Sr. VP/Managing Director; Responsible for daily Account management including budgeting, creative development, and account service. • Negotiated and executed co-marketing and partner tie-in programs for Tambrands, Bayer and Becton-Dickinson clients. \• Programs generated $2.5 MM in incremental agency revenue.
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Assistant Account Executive, Intel AccountEuro Rscg / Dahlin Smith White Oct 1994 - Mar 1995• Researched, authored and presented competitive computer chip industry reports which assisted Senior Management with Intel brand positioning and strategy formulation.• Supported two AE’s and an Account Supervisor in producing key account management project tracking reports.• Managed account P&L; briefed management team on weekly basis.
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Technical Sales RepresentativeThule 1990 - 1991Sports equipment automotive rack transport systems manufacturer* Supported end-users and retailers in addressing issues of rack use, performance and safety.* Consulted with Sales, Marketing and Design teams on product innovation and refinements.
John Mutterperl Skills
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Frequently Asked Questions about John Mutterperl
What company does John Mutterperl work for?
John Mutterperl works for Campari Group
What is John Mutterperl's role at the current company?
John Mutterperl's current role is Insights Leader at Campari Group.
What is John Mutterperl's email address?
John Mutterperl's email address is jo****@****ing.com
What is John Mutterperl's direct phone number?
John Mutterperl's direct phone number is +120357*****
What schools did John Mutterperl attend?
John Mutterperl attended Cornell Johnson Graduate School Of Management, Middlebury College.
What are some of John Mutterperl's interests?
John Mutterperl has interest in Christianity, Kids, Cooking, Electronics, Outdoors, Home Improvement, Shooting, Reading, Sports, Windsurfing.
What skills is John Mutterperl known for?
John Mutterperl has skills like Brand Equity, Customer Insight, Consumer Insight, Segmentation, Social Listening Analysis, Shopper Insights.
Who are John Mutterperl's colleagues?
John Mutterperl's colleagues are Joséphine Tissot, Ekaterina Bulanova (Kosobuckis), Pasquale Bradascio, Salvatore Nigliaccio, Josh Curtis, 宮原宏行, Martin Uribe Villamar.
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