Senior Manager, Social Media
Mumbai, Maharashtra, India
Social Media Lead for the OTT platform * Grew subscription and retention through performance marketing campaigns (across owned, earned and paid media). * Increased organic engagement by analyzing consumer insights to create resonating content. * Collaborated with celebrities and influencers to promote new shows, participate in trends and improve brand recall.* Set goals and budgets and presented strategies to the C-Suite. * Managed regional teams and agencies to optimize budgets and execute national campaigns.* Streamlined cross-functional (content, production, operations, etc.) processes to eliminate redundancies and facilitate quicker turnarounds and results.