Provide analyses and insights that help the Loyalty/CRM, Planning, and Ecommerce teams drive sales.• Implemented process for measuring impact of marketing campaigns/events/promotions to maximize investment in higher-performing programs based on return.• Served as analytics lead for the implementation and ongoing application of marketing mix modeling provided by external vendor, helping to ensure that marketing spend was optimized across audiences and media types.• Developed and… Show more Provide analyses and insights that help the Loyalty/CRM, Planning, and Ecommerce teams drive sales.• Implemented process for measuring impact of marketing campaigns/events/promotions to maximize investment in higher-performing programs based on return.• Served as analytics lead for the implementation and ongoing application of marketing mix modeling provided by external vendor, helping to ensure that marketing spend was optimized across audiences and media types.• Developed and maintained a competitive activity tracking report to monitor and anticipate competitors' promotions, providing greater visibility into the competitive landscape, and the ability to preempt competitive offers. • Improved the targeting criteria of direct mail sends, which helped increase customer retention rate and grow sales among loyalty members.• Executed survey research among loyalty customer database, which resulted in improvements in 1) the Famous Footwear mobile app, 2) the execution of in-store customer engagement events, and 3) promotions aimed at lapsed customers. Show less

Managed market research, data analysis, and competitive data to help guide A-B’s overall strategic focus.• Served as a critical member of the consumer insights team in oversight of consumer-focused brand equity tracking studies, and in providing analysis and reports on brand image and competitor data.• Regarded as subject matter expert in all stages of the market research process, with experience on the supplier and client sides, from design to presentation, to help drive… Show more Managed market research, data analysis, and competitive data to help guide A-B’s overall strategic focus.• Served as a critical member of the consumer insights team in oversight of consumer-focused brand equity tracking studies, and in providing analysis and reports on brand image and competitor data.• Regarded as subject matter expert in all stages of the market research process, with experience on the supplier and client sides, from design to presentation, to help drive profitable share growth for a diverse portfolio of products.• Provided strategic analysis and insight to senior management, built lasting relationships, and handled challenging situations with a creative approach to problem solving. • Analyzed comprehensive consumer segmentation studies and brand data across the entire A-B brand portfolio to aid the innovation team in making decisions on future new product opportunities. Show less

Collected and evaluated data to support brand development utilizing technology and consumer insights.• Designed, introduced, and trained brand, innovation, and media teams on a marketing information system integrating consumer and company performance data, which reduced turnaround time for data requests by 20%.• Gathered & analyzed on-going consumer research for presentation to internal teams: brand, geographic, innovation, and shopper insights to improve products, increase… Show more Collected and evaluated data to support brand development utilizing technology and consumer insights.• Designed, introduced, and trained brand, innovation, and media teams on a marketing information system integrating consumer and company performance data, which reduced turnaround time for data requests by 20%.• Gathered & analyzed on-going consumer research for presentation to internal teams: brand, geographic, innovation, and shopper insights to improve products, increase efficiency, and add to bottom-line profitability.• Responded to ad-hoc analyses for brand and innovation teams to incorporate relevant consumer insights into decisions and plans to drive business.• Provided strategic analysis for brand planning and portfolio management on an annual basis.• Designed and managed a desktop view and training of different sources of data including IRI, brand equity, and census data to identify trends. Show less

Managed research projects in support of marketing, product development, and operations decisions.• Provided customer intercept research enabling stronger predictions for product success and sales forecasts, and improvement of effective standardized processes.• Managed the design, data collection, analysis, and reporting of all research projects to provide recommendations to the product development and marketing teams which helped determine strategy.• Controlled a research budget of… Show more Managed research projects in support of marketing, product development, and operations decisions.• Provided customer intercept research enabling stronger predictions for product success and sales forecasts, and improvement of effective standardized processes.• Managed the design, data collection, analysis, and reporting of all research projects to provide recommendations to the product development and marketing teams which helped determine strategy.• Controlled a research budget of $500K and worked with five vendors to minimize costs and complete 40+ concept screener and product evaluation research projects annually.• Developed a model that used internal product sales data to identify profitable sites and sales forecasts for co-branding with the Red Burrito brand. Show less

Conducted new product consumer research and analysis to assist clients in making strategic marketing decisions.• Led concept screener research for new products such as the Western Bacon Thickburger and Monster Biscuit. • Conducted customer intercept research to evaluate buying habits and usage patterns. • Combined market research with operations and sales feedback to determine potential market expansion. • Provided new product research analysis to R&D team to assist in new… Show more Conducted new product consumer research and analysis to assist clients in making strategic marketing decisions.• Led concept screener research for new products such as the Western Bacon Thickburger and Monster Biscuit. • Conducted customer intercept research to evaluate buying habits and usage patterns. • Combined market research with operations and sales feedback to determine potential market expansion. • Provided new product research analysis to R&D team to assist in new product ideation and development of menu items resulting in high consumer demand and margin opportunities. Show less

Implemented 30+ research projects including brand positioning, customer satisfaction, and awareness studies.• Performed farmers’ awareness tracking, usage studies, and pricing surveys for client Monsanto.• Monitored customer focus groups, coordinated telephone and online surveys, and analyzed results.• Identified market opportunities for clients such as Dow Chemical by researching new product opportunities.• Developed research reporting standards that were implemented… Show more Implemented 30+ research projects including brand positioning, customer satisfaction, and awareness studies.• Performed farmers’ awareness tracking, usage studies, and pricing surveys for client Monsanto.• Monitored customer focus groups, coordinated telephone and online surveys, and analyzed results.• Identified market opportunities for clients such as Dow Chemical by researching new product opportunities.• Developed research reporting standards that were implemented company-wide. Show less

Performed quantitative and qualitative research for major consumer products companies.• Improved efficiencies by streamlining the process of converting respondent data into final presentations.• Increased project workload by 30% over a two-year period by implementing time-saving measures.• Conducted overall research for Commerce Bank including brand positioning and promotional campaigns.