Janine Nelson Email & Phone Number

California

My clients span from Southern California to Florida. Supporting client’s brand through a variety of social media and traditional marketing activities. Customize digital marketing services, identifying leading social media platforms benefiting client’s brand and supporting their business model. Educate clients on planning, writing, and formulation of high impact content. Establish protocols and tracking activities determining audience engagement, capturing metrics and analyzing campaign results.… Show more My clients span from Southern California to Florida. Supporting client’s brand through a variety of social media and traditional marketing activities. Customize digital marketing services, identifying leading social media platforms benefiting client’s brand and supporting their business model. Educate clients on planning, writing, and formulation of high impact content. Establish protocols and tracking activities determining audience engagement, capturing metrics and analyzing campaign results. Each phase providing data on the added-value of social media, benefits or challenges.- Currently serving as Public Information Officer for 5013C organization providing social media management and public voice increasing membership and organization's visibility.- Increased membership by 75% for 5013C organization using social media. - Increased customers (35%) and engagement (15%) for Orange County limousine service creating a campaign targeting wedding planners, and registered brides using Instagram and Twitter.- Serving on Board of Directors for 5013C in Los Angeles, CA. Lending experience in marketing, social media, and photography for promotion and building public image. - Experienced in Wordpress, Facebook, Instagram, Google+, Google Analytics, Photoshop, Twitter, Twitter Analysis and Hootsuite. Show less

Rosemead, Ca

Developed and managed 5 commercial energy conservation programs (demand response) with budgets based on 3-three year regulatory cycles and ranged from $70,000 to $2.4 million. Implemented 7 initiatives, based on focus group analysis, that streamlined maintenance and customer resolution procedures saving the company an average 500 man hours. Implemented cutting-edge customer service programs focused on education about demand response and energy conservation programs for commercial… Show more Developed and managed 5 commercial energy conservation programs (demand response) with budgets based on 3-three year regulatory cycles and ranged from $70,000 to $2.4 million. Implemented 7 initiatives, based on focus group analysis, that streamlined maintenance and customer resolution procedures saving the company an average 500 man hours. Implemented cutting-edge customer service programs focused on education about demand response and energy conservation programs for commercial, federal and agricultural customers. Established business process protocols for issues resolution, program enrollments, and customer account default processes within Operations. Conceived of a program event website to improve customer notifications and event communications. It was launched in 2012 by IT and delivered an increased participation level of 35%. In addition, developed and executed event messages using Twitter resulting in a 15% increase in participation of voluntary programs. Created educational and marketing materials using MS Word, Photoshop, Visio, Powerpoint and Adobe PDF Pro. Trained sales associates on program elements and benefits which improved enrollment and program participation over 45%. Successfully implemented a $5,000,000 commercial default electricity product for SCE summer rate reduction. Lead retention campaign using multifaceted marketing elements, and social media that resulted in achieving 85% customer retention. Show less

Rosemead, Ca

Managed 12 commercial electricity conservation programs with an average of 600 customers per program. Standardized program reporting and provided management with weekly forecasts and updates. Created and edited marketing and educational materials to accurately reflect program changes. Managed 5 support team members who processed enrollment, monitored program equipment and event operations. Developed process improvements to save an average 9 man hours per program.Achieved 100% regulatory… Show more Managed 12 commercial electricity conservation programs with an average of 600 customers per program. Standardized program reporting and provided management with weekly forecasts and updates. Created and edited marketing and educational materials to accurately reflect program changes. Managed 5 support team members who processed enrollment, monitored program equipment and event operations. Developed process improvements to save an average 9 man hours per program.Achieved 100% regulatory compliance using internal audit procedures. Reduced maintenance costs 30% through improved procedures and increased communication. Managed budgets for 12 electricity programs with an average annual budget of $750,000 per program. Show less

Rosemead, Ca

Technical writer, editor and producer of marketing materials for 12 commercial energy reduction programs at Southern California Edison. Used MS Word, Powerpoint, Visio, Project and Photoshop to produce collateral materials for brand promotion and customer awareness. Developed and launched a internal database using MS Access to track all department and agency production activities and deliverables. Coordinated and launched focus groups testing changes to messaging and alternative… Show more Technical writer, editor and producer of marketing materials for 12 commercial energy reduction programs at Southern California Edison. Used MS Word, Powerpoint, Visio, Project and Photoshop to produce collateral materials for brand promotion and customer awareness. Developed and launched a internal database using MS Access to track all department and agency production activities and deliverables. Coordinated and launched focus groups testing changes to messaging and alternative delivery methods for improved program enrollment. Identified 7 marketing and communications improvements that resulted in positive customer perception of programs and increased participation during events. Improved departmental reporting 75% developing comprehensive reports based on an activity and delivery from project database that captured project tasks, weekly and monthly tracking, and project milestones. Show less

Brea, Ca

Created a customizable marketing package for clients. Each package included mission statement preparation, review and/or modification of corporate responsibility strategies, brand development, website review and/or modification, public relations activities, and integrated marketing systems for improved visibility. Our goal was to increase customer’s profit 5% on average. Assisted with the development of a virtual retail store and database. Developed fundraising campaigns geared for nonprofit… Show more Created a customizable marketing package for clients. Each package included mission statement preparation, review and/or modification of corporate responsibility strategies, brand development, website review and/or modification, public relations activities, and integrated marketing systems for improved visibility. Our goal was to increase customer’s profit 5% on average. Assisted with the development of a virtual retail store and database. Developed fundraising campaigns geared for nonprofit organizations using virtual retail store. - Increased customer base by 7% using a systemized proposal process and customized marketing package that incorporated customer’s needs with media deliverables including: scope of work, milestones, timeline and budget and could be replicated in most consultations. - Increased company profit by 28% using the virtual retail store. Show less

Turn-key exhibit specialist helping customers identify trade show objectives and enhance their presence with a variety of products. Cultivated client trust through education and service.

Brea, Ca

Developed strategic business plan and go-to-market strategy for a national new home website. Implemented tactical marketing campaigns for brand enhancement, and delivered a financially sustainable website.Used benchmarking to determine competitive advantage. Developed tracking protocols for sales and click rates. Synchronized marketing campaigns with regional and national trade shows to increase brand visibility and sales. Met with homebuilder associations promoting the site, benefits at… Show more Developed strategic business plan and go-to-market strategy for a national new home website. Implemented tactical marketing campaigns for brand enhancement, and delivered a financially sustainable website.Used benchmarking to determine competitive advantage. Developed tracking protocols for sales and click rates. Synchronized marketing campaigns with regional and national trade shows to increase brand visibility and sales. Met with homebuilder associations promoting the site, benefits at organizational meetings. Delivered website marketing seminars to educate builders of Internet benefits and website flexibility.Created and executed a coordinated marketing strategy to launch and promote a new website at the 2000 Spring Builders Conference and National Realtor Conference adding over 100 new builders and achieved click through rate of 7% in the first year. Achieved 75% national coverage in 18 months. Show less

Master'S Degree, Social Media

Pursuing a Masters in Social Media. Expected graduation in 2014.

Bachelor Of Science (B.S.), Marketing Management

Focus on public relations and marketing.

Humanities

Focus on communications, film theory and broadcasting.

Aa, Liberal Arts And Sciences, General Studies And Humanities

Activities and Societies: Cheer & Dance Squad, Humanities Study Abroad, Language Competition Focus on Foreign Language in Humanities.