Jessica Wallace Email & Phone Number

Chantilly, Virginia, United States

Leads all marketing, communications, and branding efforts for the organization. Develops and implements the organization’s communications strategy to further advance the mission and brand of System High. Works closely with the executive leadership, corporate and program leadership teams to coordinate brand messaging, corporate outreach, internal and external communications, media relations and event attendance. Leads and manages development of online content, social media channels and the external website. Ensures all company communications advance the organization’s culture, values, beliefs, technical offerings, and capabilities. Analyzes the long-term needs of the company’s marketing, communications, branding and social media strategy. Supports and ensures maintenance of consistent corporate images and messaging across all communication vehicles, including the organization’s website, social media platforms and events. Manages corporate communications efforts, including content strategy, brand monitoring and digital training. Works alongside other departments to successfully manage, strategize and coordinate efforts for System High. Manages relationships with cross-functional team leads, external partners, employees, customers, and industry leads. Collaborates with company stakeholders in the development and implementation of communications, marketing, branding, and social media campaigns that help achieve business goals. Created and manages the process and methods for finding, reporting, and archiving company mentions and engagements in monthly, quarterly, and annual reports. Builds a strong online presence and creates a comprehensive social media strategy, aligned with the organization’s brand.

Tysons, Virginia

Worked closely with marketing teams and business units across DXC Technology to develop social media campaigns that help to achieve corporate, marketing and business goals. Collaborated with digital marketing teams to optimize digital assets and collateral for social media. Coordinated social media programs and activities such as Twitter chats, live streaming, Q&As and other engagement tactics.Developed monthly performance and campaign reports on social media performance and analytics. Created content and social media graphics/images to share across DXC Technology's vast digital platforms. Tracked and monitored DXC Technology across social platforms, including daily interaction with influencers and key audiences. Created the process and methods for finding and archiving social media mentions and engagements. Analyzed the long-term needs of the company's social media strategy. Educated colleagues on the company's social media tools, resources and training curriculum. Supported and ensured the maintenance of consistent corporate images and messaging across all social media platforms.Built a strong online presence and created a comprehensive social media strategy, aligned with the organization's global brand. Increased DXC Technology's brand awareness via digital platforms. Developed digital marketing campaigns to maintain the company's presence on social networks, including strategic activities and promotions utilizing digital media. Built a repository of resources and directories to track the organization's digital footprint. Created visible internal/external social media profiles with an authentic and engaging voice.

Fairfax, Virginia

Managed and led the organization’s social media efforts, including content strategy, brand monitoring and digital training. Created, implemented and executed a company-wide social media training and curriculum. Launched an external social media app, which is the first of its kind across the entire General Dynamics Corporation. Produced monthly media effectiveness reports analyzing platform growth, alpha audiences and key customer engagements. Assisted in government relations and public affairs projects. Wrote and edited headquarters’ external and internal communications. Prepared presentations for executives, meetings, briefings and events. Developed content and submitted industry award nominations for the organization. Developed and executed a digital engagement strategy to support General Dynamics IT’s communications strategy. Generated brand awareness, established and promoted the organization by using strategic efforts and tactics. Coordinated external communications efforts with vendors and PR agencies to ensure brand consistency and company alignment.Received promotion at the beginning of 2018.

Washington, District Of Columbia, United States

Led the Independent Community Bankers of America's digital communications strategy including social media, blogs and web content. Was also responsible for fostering a positive digital engagement environment within the organization through training and education in support of the organization’s overall marketing and communications strategy.Collaboratively developed and deployed ICBA's digital engagement strategy to support the overall marketing and communications strategy. Led the day-to-day digital and social media operations; created, collaborated and deployed engaging and relevant digital content utilizing ICBA's website and digital channels; monitored, evaluated and analyzed engagement effectiveness using tools, data and statistics; promoted, maintained and managed social media web monitoring service for association members; managed social media campaigns and elements of broader marketing and communications campaigns for the association.

Washington, District Of Columbia, United States

Media and Public Relations: Assisted with media relations campaigns by leveraging social media, created and maintained media lists and provided proactive outreach to reporters. Routinely pitched the media on issues involving ICBA, its members and the financial industry. Wrote speeches and scripts for executives and industry leaders.Marketing and Communications: Led internal projects that resulted in a deliverable to member banks & ICBA staff members, including the Go Local campaign (www.icba.org/golocal). Provided e-marketing resources and provided strategic marketing support, which help to fulfill ICBA's strategic plans and company goals. Coordinated the development of communications pieces to internally and externally promote ICBA's services and programs. Wrote and edited copy for marketing and communications materials, including newsletters, press releases, Independent Banker magazine (www.independentbanker.org) and ICBA's website (www.icba.org).Social Media: In the summer of 2015, became the point person for the association's social media efforts.

Bethesda, Maryland

Coordinated, managed and produced content for APMA's social media channels, including Twitter, Facebook, LinkedIn, Pinterest, Google+, Tumblr and YouTube. Helped facilitate the association's press releases, public education campaigns and multimedia for the website, which included numerous videos, sound bites and presentations, in addition to traditional brochures, newsletters and tip sheets for the public.Social Media Highlights: In 2011, generated a strategic social media plan, which was the first of its kind in the association, which integrated more than 10 departments into company-wide branding initiatives. In 2012, drafted and implemented an online communications policy geared toward handling comments, posts, and other forms of communications for members, staff, and executives. Nearly doubled Twitter followers in nine months (www.twitter.com/apmatweets). Helped reach major milestones for APMA's Facebook page, including 2,000 fans (www.facebook.com/theapma). Part of APMA's most successful video, Must Know Tips to Avoid a Flip Flop Fiasco, which generated more than 21,000 views in about 4 months (www.youtube.com/theapma). Created opportunities for the association to be prominently featured in multiple case studies, webinars and workshops.2011 Awards- AVA Platinum Award recipient for APMA's Facebook tab "Meet Your Feet"- AVA Gold Award recipient for "Essential Tips for Kids' Shoe Shopping" YouTube video- AVA Gold Award recipient for "Must Know Tips to Avoid a Flip-Flop Fiasco" YouTube video- MarCom Gold Award recipient for the Today's Podiatrist Poster Series- MarCom Honorable Mention Award recipient for Today's Podiatrist Brochure Series-MarCom Honorable Mention Award recipient for "Must Know Tips to Avoid a Flip-Flop Fiasco" YouTube video- AVA Honorable Mention Award recipient for the 2011 Diabetes fall campaign

Covered a variety of high school sports, including football, baseball, softball, girls and boys basketball, and girls and boys soccer.

Orlando, Fl

Created page design and layouts, edited content from nine writers, worked with advertising department and gained experience as a newsroom leader. Varsity Life is a quarterly publication geared toward high school students sponsored by The Orlando Sentinel and has been distributed to hundreds of thousands of readers across Central Florida.

Tampa, Fl

Worked with the legal and accounting departments to file contracts and documents, answer telephone calls and emails, coordinate schedules for managers, directors, vice presidents and the Chief Executive Officer at the corporate office.

Gainesville, Fl

Santa Fe College baseball and men's basketball beat writer, University of Florida men's and women's cross country beat writer.

Kissimmee, Fl

Helped coordinate political activities for 2008 sponsored by the Chamber of Commerce. Activities were party-neutral and included debates between state candidates, coordinating video segments and organizing a political Hob Nob.