Jo B. Email & Phone Number

I am a commercially astute, tertiary qualified senior marketing executive and nutritionist with deep expertise driving product innovation and growth in consumerised and medical nutrition categories across Australia and Asian markets. I am proud to be known for delivering results through building relationships and influencing professional external relationships and partnerships one of which led to multimillion-dollar federal grants. I have become particularly effective in building, coaching and developing high performing teams. These skills have helped drive trust, high engagement and have underpinned commercial success, particularly when launching pioneering innovation or during times when change management was required. In additional to core responsibilities, additional leadership positions such as Country Crisis Manager and Inclusive Diversity Champion have provided me with valuable experience in a broader range of leadership situations.I am most driven and motivated working with a purpose driven agenda. I am open to new opportunities and networks.Outside of work I enjoy travel and am happiest exploring new cities with my family.KEY CAPABILITIESCommercial Leadership | Marketing Strategy | Medical Nutrition | Product Innovation | Stakeholder Management | Financial Analysis | External Affairs | Advocacy | Crisis & Issue Management | Continuous Improvement | People Leadership & Development | Coaching & Mentoring | Communication & Influence | Cultural IntelligenceKEY ACHIEVEMENTSQUADRUPLED SALESo Led and shaped specialised nutrition success in Hong Kong resulting in quadrupling sales in 3 years. FOOD & NUTRITION MARKETING STRATEGY o Took company from 5th to 2nd place in the market by year, achieving €10 M. in profitable sales though launching innovation & improving patient access. PEOPLE LEADERSHIP & COACHINGo Turned around team engagement scores from lowest category of measurement in company to highest in 24 monthsCHANGE MANAGEMENT o – 40% reduction in operating costs by driving change management across consumer clinical care, whilst improving NPS and retaining key talent. CRISIS MANAGEMENT o - Headed crisis management through several issues (quality, political unrest in Hong Kong and COVID) with no adverse outcomes for health and safety of people, reputation, or assets.