Jo Chen Email and Phone Number

KOL management

PR & Entertainment Relations

• Define and execute communication message throughout Media & PR channels to bolster the brand• Review and ensure consistency across all marketing & communication related documents including press release, product alert, sample list etc.• Manage and supervise PR agency to deliver expected PR results• Build and maintain good relationship with key media and KOL• Coordinate and supervise advertorial shootings with magazines• Build relationship with celebrities through product seeding• Coordinate TV and movies sponsorship• Plan and execute press events, manage event publicity (e.g. Press previews in SH & BJ, World of Calvin Klein in Singapore etc.)• Plan and execute more than 10 consumer events in retail and wholesale markets successfully• Model management for market weeks and all kinds of events including organizing casting, fitting and show directing• Advertising selection and evaluation• Budget monitoring

• PR and Communication planning to enhance client’s brand/product positioning• Media service, exposure pitching and building solid relationship with key media• Provide retainer service for Calvin Klein Jeans and Calvin Klein Underwear• Event coordination and organising (CKJ FW10 Roadshow, C&A internal fashion show, CKJ/CKU SS10 & FW10 press event, Swarovski Crystallized FW10 press event, Cerruti 1881 VIP event, MCM VIP dinner, Guerlain press event, Chaumet New collection launch event etc. )• Sample management• Clipping reports• Market research