Brand Consultant
北京 朝陽區
1. Digital transformation consultancy to brands and businesses.2. Client Management: From project pitch to relationship management.3. Team leading and cross-department collaboration experience (data engineers,visual identity creatives, advertisement planner and creatives). 4. Responsible for the followings:• Conduct brands/categories audits; analyze unmet needs.• Leverage big data in tracking category trends, brand equity andconsumer’s response for product, service, brand portfolio, identity,expression and experience design.• Brand Positioning, Branding Strategy, and Brand Story.• Brand Engagement Workshop Facilitation.• Client List: Mamaway, COFCO/Fulinmen, Tencent, Mengniu, CITIC Bank/Credit Card, Shiseido, Zippo, Honda/Acura, and YMDD CN.Awards: Rebrand 100 and Transform awards for Mamaway rebrand project