Jo Chen Email and Phone Number

1. Consumer insight: Provide insights and marketing consulting to business in China, from a cultural perspective.2. Project management: Identify and proactively manage potential risks through team communication and risk mitigation strategies.3. BD support: Partially support business development team with project design and proposal writing.

1. Provide market communication strategy of Nestlé China.2. Facilitate and co-create Nestlé China annual Integrated Commercial Plan.3. Business units targeted: Dairy, coffee, and healthy beverage brands

1. Digital transformation consultancy to brands and businesses.2. Client Management: From project pitch to relationship management.3. Team leading and cross-department collaboration experience (data engineers,visual identity creatives, advertisement planner and creatives). 4. Responsible for the followings:• Conduct brands/categories audits; analyze unmet needs.• Leverage big data in tracking category trends, brand equity andconsumer’s response for product, service, brand portfolio, identity,expression and experience design.• Brand Positioning, Branding Strategy, and Brand Story.• Brand Engagement Workshop Facilitation.• Client List: Mamaway, COFCO/Fulinmen, Tencent, Mengniu, CITIC Bank/Credit Card, Shiseido, Zippo, Honda/Acura, and YMDD CN.Awards: Rebrand 100 and Transform awards for Mamaway rebrand project

• Data collection• Brand audit• Sign collection of Brand trends and arrangement of posts content on Wechat official account• Reports and press translation• Proposal assistant (note taking and recording)• Preparation of workshops and Brainstorming• Knowledge management(rearrangement of case study)

-Data collection in youth activities, food and health related field.-Sign collection for youth trends.-Reports transcription.-Preparation of workshops and focus groups.-Preparation of Butter Youth Conference, a sharing event where youth from different area can communicate with each other about their works, dreams and hopes.

Shan Hai Jin Research Study (Lower-tier qualitative consumer study)-Anthropology Research Methods: •Participant Observation •Focus group •Indepth interview •Market visit (includes night markets, shopping malls, supermarkets and places where people can socialize with each other)-Participated in five out of eight research lines, include five provinces, 15 cities.