Co-Founder
CurrentFounded in 2008, China Youthology is built on a cultural perspective to consumers, an insider perspective to youth culture communities, and a co-creative working model to client's business innovation challenges. Originally a top qualitative insight agency, now a consulting firm for branding and innovation, based on solid insights and foresights derived from ethnographic thick data, quantitative data, and big data.Our service include:- Insights and foresights for: product and experience innovation, brand strategy, and communication strategy (as strategic partners of Huawei Consumer BG Marketing, Tencent IEG and MIG, P&G R&D, L'oreal, etc.)- Brand strategy and experience design (clients include Huawei on repositioning, Youku Tudou on new digital product innovation, 好未来 (listed firm on education) on corporate branding and product branding, Durex on brand repositioning, etc)Why Youthology?In a world of ever-changing business infrastructure, empowered and dis-embedded individuals, and deconstruction and reconstruction of authority, corporations face the challenge from innovation and disruption everyday. Brands need to embed into consumer culture in a way that is organic and forward-looking. With deep insights and sharp-minded strategists, we help clients identify opportunities, and successfully embed into culture - to be inspiring on ideologies, accurate and systematic on cultural expression, and connected with cultural eco-system.
