Jo Goldstein Email & Phone Number

New Zealand

London, England, United Kingdom

- Define the product strategy focusing on core KPIs such as Total Active Members, Revenue and Conversion- Prioritise roadmap based on evolving business priorities in a dynamic startup environment- Demonstrate leadership within the business, supporting all teams and colleagues- Leverage expertise in Shopify and Klaviyo to design bespoke solutions that improved user experience and grew revenue- Manage external dev agency, executing sprints, support on QA and delivering products to deadline

London, England, United Kingdom

- Developed digital strategy and presented to the executive team- Led a site redesign, made recommendations based on data, UX analysis and business goals- Advised social teams on cross-channel social strategy to increase growth, awareness and retention- Graphic design for social media, branding and physical and digital events

Working as a consultant provided the opportunity to work with a variety of global companies and further develop my skill set. I offered:- web and graphic design- website build and project management- website management- digital marketing- content creation- social media management

London, United Kingdom

- Collaborated with company directors to develop and implement successful digital strategies, resulting in increased sales and improved brand awareness- Conducted ongoing analysis of website experience using GA and designed customised pages to optimise the customer journey- Oversee the site redesign of koibird.com during H1 2020, improving user experience and driving revenue growth- Managed multi-channel paid and organic marketing campaigns, achieving a 263% increase in online sessions over 17 months- Created impactful marketing initiatives to enhance brand visibility and drive web traffic for increased conversions

- Successfully initiated the migration of digital products from Mailchimp to Klaviyo, implemented live chat, and developed custom pages.- Implemented Klaviyo segmentation strategy that resulted in impressive compound monthly growth rates of 15% recipients, 12% open rate, 24% click rate, and a notable increase in revenue by 26%.- Consistently executed website tweaks and projects that contributed to a remarkable 44% YOY sales growth.

Paris Area, France

- Project managed the build and launch of reard.com- Designed customer-centric shopping and returns processed with development agency- Designed and implemented end-to-end logistics process with shipping and warehouse partner- Planned strategic marketing initiatives and project managed content shoots using influencers and talent

Auckland, New Zealand

- Led a team of three in achieving KPIs for online product availability, sales targets and return rates- Customized Magento backend to streamline SKU management for the website- Optimized order management platforms and processes between buying and merchandising teams for improved workflow- Created, executed and directed concepts for all content, including campaigns and store window displays

Auckland, New Zealand

- Managed all customer enquiries across multiple communication channels, ensuring prompt resolution and a positive brand experience- Conducted extensive e-commerce research to identify opportunities for improving the user experience, successfully implementing Zendesk for enhanced customer support- Maintained strong relationships with customers by proactively addressing their issues and needs, resulting in increased satisfaction levels and repeat business

New York

Styling and production intern for the web department of the OC headquarters. Efficiency, assertiveness, attention to detail, multi-tasking and communication are qualities that are essential in the daily tasks.

Sydney, Australia

Styling assistant to Sydney based stylist Rosie McKay for magazine photoshoots.