Project management and communications specialist with extensive experience in sustainability, development communications, social behavioural change communications (SBCC), and the development and production of training programmes and materials. Over 17 years of experience in the UK, Ethiopia, Lebanon, and Malawi in both the private and public sector, with world leading brands, organisations, UN agencies, and INGOs. Expertise in writing, developing, and producing communication and training materials, including videos, animations, audio dramas, songs, infographics, print materials, posters, pamphlets, facilitator and trainee guides, reports, stories, and articles. Can work independently or with a team of specialists. Past client work includes: UNESCO, United Purpose, Mercy Corps, The National Trust, The EU Delegation to Ethiopia, UNICEF, Health Policy+, CUMO, Coca Cola, Diageo, Save the Children, Marie Stopes, Unilever, Tecno Mobile, Fonterra, OiLibya, Tiger Brands, Total Oil, L'Oreal, Oxfam, Warner Music, John Frieda, Ella's Kitchen, The Body Shop, Accolade Wine, Royal Bank of Scotland, Lactalis and Premier Inn.Experience in the development sector in the fields of technical, entrepreneurial and vocational education and training (TEVET), economic development and livelihoods, health, child and maternal nutrition, gender, and WASH.PRIMARY EXPERTISE• Developing Communication and Advocacy Strategies: Developing and implementing bespoke communications, advocacy, and outreach strategies for brands and organisations. • Producing Communications Materials: Generating standout creative ideas, writing content, editing, and managing a creative team to produce clear, compelling materials.• Training and facilitation: Developing and delivering training and facilitating workshops.• International experience: Proven ability to work well with diverse people from different cultural backgrounds.• Project management: Planning, co-ordinating, and managing projects on time and on budget.• Training programme development and the production of training materials: Converting existing curriculums into digital multi-media training programmes utilising videos, cartoons, illustrations, audio dramas, and songs. • Social and behaviour change communications (SBCC): SBBC strategy development and the writing, development and production of materials – including message development, production of field and facilitator guides, and development of community engagement and mobilisation activities
National Trust
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Program ManagerNational TrustWinchester, Gb -
Project ManagerNational Trust Oct 2022 - PresentSwindon, England, United KingdomProject Manager on a number of Green Finance and Payment For Ecosystem Services Projects for the National Trust. Including a project developing the Trust's Key Principles for Payment for Ecosystem Services Markets and a number of Natural Environment Investment Readiness Fund (NEIRF) projects, funded by the Environment Agency. The NEIRF projects are investigating how emerging Payment for Ecosystem Services and Nature Based Solutions markets such at Carbon, Biodiversity New Gain and Nutrient Neutrality schemes could potentially fund future nature restoration projects, whilst also identifying and giving due consideration to the risks and implications of trading in these markets. My role involves coordination and consulting with key stakeholders and subject matter experts within the Trust and externally, project delivery, reporting, and communicating the project objectives and learnings effectively. -
Senior Program DirectorThe Independent Oct 2021 - Sep 2022London, England, United KingdomDirecting commercial partnerships for high profile clients, the Saudi Green Initiative (SGI) and the Royal Commission for AlUla. Responsibilities include:• Project management of two of the Independent’s highest revenue commercial partnerships.• Overseeing the management and content creation of the client’s digital media partner content hubs on the Independent.co.uk site.• The creative development and production of a series of high quality, digital multi-media stories for publishing on the Independent website and all social media platforms.• Managing a team of contributors and acting as a commissioning editor: Briefing and overseeing a team of freelance journalists, editors, videographers, and photographers to produce international news brand quality content pieces.• Directing the media coverage of the SGI’s UK summit, including creating a TV media suite at the event venue, directing a team of 6 journalists, and arranging interviews with event speakers and guests to create over a dozen video and written news articles. • Financial management of client budgets and all P&L accounting for revenue in the millions.• Achieving ambitious audience targets for partner content through the planning and management of organic and paid media channels. This included over-delivering on a key client’s audience target of 5M content views by an additional 3.8M views. • Overseeing all client reporting and managing key client relationships.• The development and presentation of pitch and proposal documents. -
Communications ConsultantIndependent Communications Consultant Aug 2017 - Jul 2021Lilongwe, MalawiCUMO - a Malawian microfinance social business implementing part of the UK Aid funded Prosper programme:• Designed, developed, wrote, and produced a 26-module digital women’s entrepreneurship training programme. The training utilised digital, audio visual (AV), print media and group activities and covered Entrepreneurship, Marketing, GBV, Environment management awareness, and HIV and AIDS. • Trained 40 CUMO staff in how to deliver the training. • 100% of Learners reported the training was good or very good.Skills and Technical Education Programme (STEP) – EU funded and UNESCO implemented programme for Technical Entrepreneurial Vocational Education and Training (TEVET) in Malawi. • Technical support on communication, advocacy and outreach strategy.• Wrote and produced a Code of Conduct and orientation toolkit with the aim of reducing the incidence of GBV in TEVET institutions, which resulted in 77% of institutions reporting a reduction in incidents of sexual violence. • Directed the national roll out of the toolkits to over 50 TEVET colleges. • Reported on the lessons learnt and initial impact of the toolkits and presented the findings to the Ministry for Labour, Skills and Innovation. • Wrote and oversaw all communication outputs for the programme.• Wrote and managed contracts for multiple service providers. United Purpose:• Developed a marketing strategy and produced branding, packaging and marketing materials for Bakers Gold, an orange sweet potato bread launched under the EU funded DIVERSIFY programme. The launch was a success and all products sold out within days. • Wrote an advocacy paper and newspaper article calling for increased funding for the WASH sector in Malawi.Health Policy+ - a USAID funded and Palladium implemented programme:• Wrote and produced a health policy newsletter to disseminate information to regional health policy makers and service providers. UNICEF:• Edited fact sheets on various programmes. -
Communications ConsultantMercy Corps Nov 2015 - Jul 2017Beirut, LebanonInternational communications, marketing and advertising consultant working with NGOs and the private sector. Providing a broad range of consulting services including: • Communications operations: Working with the client to review current communication processes and materials, identifying needs and challenges, devising simple and effective strategies and processes and providing an implementation framework;• Campaign Planning: Reviewing briefs and identifying campaign objectives. Creating insight-driven campaign platforms with 360-degree implementation and measurement of results;• Brand Building: Brand strategy, brand name development, logo creation, identifying target audiences and insights, development of brand personality;• Digital & Mobile Marketing: Social media strategy and advertising, search strategy, website recommendations etc;• Project management: Planning, coordinating and managing projects on time and on budget;• Work shops and brainstorm facilitation: Devising and leading engaging workshops, away days and team brainstorms. -
Vice President, Communications And AdvertisingZeleman Aug 2014 - Jan 2016Addis AbabaZeleman Communications, Advertising and Production is the largest full service agency in Addis Ababa with high profile brand and NGO/Charity sectors. I was recruited to help re-structure the agency from a production focus to a full service agency, grow the service offering and win new business. During my 2 year tenure the agency grew from no 3 to no 1 agency in Addis Ababa and from 30 to 65+ staff with new departments for creative; business development; digital; media planning and buying; research and insights; PR and below the line. I was the head of the creative department and in charge of guiding the creative process and editing and approving all final creative ideas on a variety of communication materials. I oversaw the pitch wins for Coca Cola, Diageo, Save the Children, Marie Stopes, East Africa Tiger Brands, Mentos, OiLibya and many more.
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Communications And Advertising DirectorZeleman Jun 2013 - Aug 2014Addis Ababa, EthiopiaIn charge of the Communications and Advertising department and a team of 26 advertising, media, marketing and communications professionals. - Responsible for re-structuring the company from a production focus to a full-service Advertising, Communications and Production agency. - Designing and implementing an agency 'toolkit' of company profile documents; templates; briefing process etc.- Head of staff training- In charge of all new business, pitches and bids.- Responsible for developing a strong company culture. - The main client contact on different accounts and responsible for delivering exceptional client service across the agency.
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Media Planning DirectorZenithoptimedia Jun 2006 - May 2013Plan, manage and execute media & communication strategies across a wide range of clients. Act as the main contact for client accounts and responsible for maintaining excellent client relationships. Managing a team of planners and buyers to deliver great client service. Key Responsibilities • Strategy creation - innovative planning and inspiration to others in group• Ideas – to create, develop and push big game-changing ideas through to execution• Client skills - joint responsibility with the BD to maintain excellent client relations• People management - development of direct reports to exceed their KPI’s• Champion OPEN planning approach – the culture, planning techniques and ideas -
Media Planning ExecutiveMediacom London Sep 2004 - Jun 2006Media planning and buying primarily on finance and insurance companies, Churchill & RBS. Responsibilities included:Planning and buying direct response media campaignsNegotiating with media owners.Monitoring and optimising campaign performanceCompiling competitive reportsCompiling and presenting monthly results reviews to the clients
Jo (Hedges) Heath Education Details
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Geography -
Truro College
Frequently Asked Questions about Jo (Hedges) Heath
What company does Jo (Hedges) Heath work for?
Jo (Hedges) Heath works for National Trust
What is Jo (Hedges) Heath's role at the current company?
Jo (Hedges) Heath's current role is Program Manager.
What schools did Jo (Hedges) Heath attend?
Jo (Hedges) Heath attended University College London, U. Of London, Truro College.
Who are Jo (Hedges) Heath's colleagues?
Jo (Hedges) Heath's colleagues are Karen Johnson, Richard Ashbourne, Ian Trevail, Phil Exworthy, Charlotte Lyons, Paul Gallivan Mhort (Rhs), Libby Lane.
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