My name is Jo, and I am a content strategy specialist, currently in the technology niche. In my role, I am focused on empowering my colleagues to create data-backed marketing plans and programs. My expertise overall include content marketing strategy, customer experience design and workflow, and social media management. I enjoy the "boring" yet essential projects around taxonomy, sales and marketing alignment, process documentation, digital asset management, customer journey analysis, and naming conventions that all work together to enable marketing at scale. Although I have started in smaller roles, I crave perspective on the bigger picture and how marketing strategy supports the company's greater milestones for success. In the past, I have worked in marketing departments with small startup businesses, large marketing agencies, retailers, service providers, B2B sellers, entrepreneurs, and everything in between. From drafting and creating collateral to analytics and outcomes, I have held roles in all stages of the marketing process, but thrive in the strategy and project management side of things now. On the weekends, I run a successful wedding photography business as lead photographer and solopreneur for eight years now. I enjoy the creative outlet to serve my clients on the most joyful days of their lives and provide wedding albums that become family heirlooms. I manage every aspect of this business, from marketing and sale to the accounting and pricing. My MBA has come in handy for this!Photography content: www.photographybyjo.net
Listed skills include Trello, Powerpoint, Social Media, Public Speaking, and 26 others.