Content Operations Specialist
CurrentI empower my colleagues to create data-backed marketing plans through setting KPIs, evaluating performance against KPIs, and ensuring content is organized in order to be audited and evaluated properly in the future. I am dedicated to marketing process, overseeing content intake, ensuring the right reviewers (legal, product, editorial, etc) are consulted, and that content is published to the correct destinations. Correct tagging, naming conventions, and taxonomy enable marketing automations. When content reaches its end of life, I lead auditing, archiving, and setting the appropriate replacements in place. Throughout these processes, I update accessible documentation on content best practices and current company procedures. Other tasks include adjusting projects to hit moving deadlines, communicating with stakeholders when there are changes, preparing content performance reports, managing internal SharePoint publishing, maintaining the CMP, and training colleagues in content processes. I enjoy the essential projects around taxonomy, sales and marketing alignment, process documentation, digital asset management, and customer journey analysis that all enable marketing at scale. I crave perspective on how marketing strategy supports the company's goals.Responsibilities:-Drive strategy for content development by providing insights to campaign managers, authors,channel owners, and creative partners-Lead regular content analytics reviews, content audits, and buyer’s journey assessments-Own organization of marketing CMS, including intake, publishing, and archiving-Uphold editorial and brand guidelines through documented content governance processes-Provide opportunities for A/B testing, marketing experimentation, and audience learning-Bring innovative ideas to content team to encourage automation and scalability-Process content requests against production capacity and organizational priorities-Uphold organizational taxonomy, tagging, and naming conventions
