Excited to be expanding the teams remit and welcoming Campaign Marketing into my fold. With a focus on our customer journey plans, data, email marketing; maximising the insights from our CRM across all of these area and seeing how we can harness GenAI as part of our development plans.

Excited to be starting the new year by stepping up into the role as VP, Brand Experiences. The Brand Experiences team create meaningful connections between the ITV Studios brand, its content and our guests by producing a diverse portfolio of experience-led industry-leading events globally. Working in partnership across the marketing division and Studios business areas, we build, shape and deliver brand defining experiences taking guests to the heart of ITV Studios

Strategic Planning –responsible for setting and leading the annual international experiences plan for ITVS marketing activity. This includes not only identifying and developing the creative vision but also deciding on the key international milestones that will gain the most brand cut through at trade markets and events such as MIPCOM, LA Screenings, Berlinale and ITV Studios Drama Festival.Event Management – responsible for leading the team on all elements of event delivery including procurement of all production agencies and creative partners, all audience and delegate management, event design, overall agendas including speakers, live shows, broadcasts and panels, hospitality and on site event logistics. Events and experiences range from fully immersive B2B showcase for 400+ guests, markets and festivals, PR activation's, internal away days Creative Development - launched, developed and led the industry-disrupting ITVS Drama Festival working with senior stakeholders and multiple creative partners to design a 360 fully immersive annual sales experience to fulfil a gap in the market. This distinctive showcase is now a must-attend event Project & Stakeholder Management – responsible for leading a cross functional project team, bringing together departments including Press, Marketing, Sales, Content and Risk, ensuring that multiple projects are kept on track and objectives and KPI’s are adhered to. Ensuring good relationships with key stakeholders are maintained even when there is conflicting priorities Budget Management – responsible for setting the annual budget submission for all events and experiences activity with individual event budgets. Responsible for reconciling all budgets and generating financial reports for the Executive team Risk Management – responsible for risk analysis, extensive experiences of managing crisis communications and Business Continuity Plans. Transformed the health and safety assessments for events by introducing an agile approach

Responsibilities • Event Management – developed, planned and executed event delivery on a wide variety of award winning international events from MIP Com, MIP TV, ITV Studios Drama and Formats Festivals, Licensing Expo and internal away days for 50-500 staff and worldwide delegates• Project Management - established effective communications and reporting mechanisms to facilitate managing relationships across the organisation including, working with internal stakeholders to ensure that every element of the event is delivered to agreed timelines and in line with agreed objectives. Initiated the use of Monday.com to improve efficiencies and collaboration • Stakeholder Management – managed relationships with high profile internal and external stakeholders, suppliers and talent ensuring that they had full overview and buy in at all times and to ensure that a cohesive and collaborative approach was maintained at all times• Budget Management – managed the event budgets identifying gaps or surpluses and took necessary action to ensure that the event stayed on track• Risk Management – responsible for risk analysis and implemented measures to ensure effective delivery of the events, working closely with external partners at all times• People Management – managed, coached and mentored across a team of two Project Managers and one Coordinator, part of the business mentoring scheme

Event Management –planned and executed talent engagement for event delivery on a wide variety of world class international events from MIPCOM, MIPTV, BBCW Showcase, internal events, Royal World Premieres, press launches for multiple seasons of ‘Top Gear’, ComicCon San Diego with ‘Dr Who’ and The Cannes Film Festival with ‘Top Of The Lake’Relationship Management – responsible for facilitating a ‘one voice’ approach when managing relationships with production, agencies and PR representatives across both BBC Public Service and BBC Worldwide and also coproductions with Amazon and Netflix Project Management - working with internal and external stakeholders including CEO and board, production companies, Producers, agents and PR representatives to ensure that every element of the event for talent attending was delivered to agreed timelines and in line with agreed objectives.Leading on logistics during press tours, junkets, markets and festivals,ensuring that all talent and client needs are met within budgets and timeframes. Working at pace and under pressure to meet deadlines and conflicting needs throughout the projects. Strategic Planning – responsible for the talent MarComs plan and delivery for all key brands including Top Gear, Doctor Who and all BBC Worldwide owned dramas Stakeholder Management – managed relationships with high profile internal and external stakeholders, agencies, PR and talent ensuring that they had full overview and buy in at all times and to ensure that a cohesive and collaborative approach was maintained at all timesPR –managed press attendance, interviews and live broadcasts for talent at all events Budget Management – managed the travel, logistics and event budgets for all talent requirements across multiple territoriesRisk Management – responsible for risk analysis especially around crisis comms and managed effective delivery of talent presence at events, working closely with external partners and social media platforms at all times

Responsibilities • Event Management – developed, planned and executed event delivery on a wide variety of world class events from MIP Com, MIP TV, BBCW Showcase, open days, exhibitions, press launches, programme launces and trade exhibitions for 50-1100 staff and worldwide delegates• Project Management - established effective communications and reporting mechanisms to facilitate managing relationships across the organisation including Artist Liaison, Creative and with external partners, working with internal stakeholders to ensure that every element of the event is delivered to agreed timelines and in line with agreed objectives• Stakeholder Management – managed relationships with high profile internal and external stakeholders, suppliers and talent ensuring that they had full overview and buy in at all times and to ensure that a cohesive and collaborative approach was maintained at all times• Budget Management – managed the event budgets identifying gaps or surpluses and took necessary action to ensure that the event stayed on track• Risk Management – responsible for risk analysis and implemented measures to ensure effective delivery of the events, working closely with external partners at all times• People Management – managed, coached and mentored across a team of six Producers and Coordinators

Responsibilities • Event Management – working with external event partners oversaw the developemnt and implementation of the Sainsbury's Sport Relief Games at the Queen Elizabeth Olympic ParkProject Management - established effective communications and reporting mechanisms to facilitate managing relationships across the organisation, including Fundraising, Corporate, Artist Liaison, Digital and Creative, working with internal partners to ensure that every element of the project delivered to agreed timelines and in line with agreed objectives. • Stakeholder Management – managed relationships with multiple high profile external stakeholders ensuring that they had full overview and buy in at all times, ofent managing conflicting priorities• Budget Management – managed the event budget to maximise fundraising potential identifying gaps or surpluses and took necessary action to ensure that the project stayed on track• Risk Management – responsible for risk analysis and implemented measures to ensure to ensure effective delivery of the event,• People Management – managed the London team, encouraging a collaborative approach to the creative delivery of the project

Responsibilities • Event Management – developed, planned and executed event delivery of The Comic Relief Danceathon, ensuring a safe and successful live mass participation event for over 2000 participants with live a broadcast Project Management - established effective communications and reporting mechanisms to facilitate managing relationships across the organisation, including Fundraising, Corporate, Artist Liaison, Digital and Creative, working with internal partners to ensure that every element of the project delivered to agreed timelines and in line with agreed objectives. • Stakeholder Management – managed relationships with high profile external stakeholders ensuring that they had full overview and buy in at all times • Budget Management – managed the event budget to maximise fundraising potential identifying gaps or surpluses and took necessary action to ensure that the project stayed on track• Risk Management – responsible for risk analysis and implemented measures to ensure to ensure effective delivery of the event, working closely with external partners including The SSE Arena Wembley and BBC • Event Entry – developed, implemented and managed the execution of a 3rd party on line event entry system ensuring that best practice was adhered to at all time • People Management – managed the Campaign Events Team Assistant encouraging a collaborative approach to the creative delivery of the project and crisis management.

Responsibilities• Event Management – managed all celebrity requirements, including logistical management, red carpet media board and VIP receptions at Collar & Coats Gala Ball, campaign launches, intimate fundraising dinners and road shows • Project Management – managed multiple projects simultaneously to ensure that the Home’s brand was represented in accordance with our vision, mission, values through celebrity attendance • Stakeholder Management – managed relationships with key stakeholders including agents, volunteers, executive management and Trustees• Strategic Management – influenced the development of the Home’s long-term strategy for celebrity engagement, defined the structure needed to deliver the strategy as part of the Home's commitment to continuous improvement • Relationship Management – responsible for managing the Home’s four high profile Ambassadors and Royal Patrons, represented the Home at high profile and corporate events engaging with stakeholders to retain their engagement with the Home• Procurement – engaged with high profile celebrities securing attendance at events, tours of the Home and support on social media• Supply Management – secured gifts in kind for events and the Home• PR –managed press attendance, interviews and live broadcasts at all events• Partnership Management – managed requests and generated ideas for the Fundraising and Communication teams to support the Home’s demanding events and PR schedule • Administration – serviced the board of Trustees including distribution of agendas, papers, and minutes

Responsibilities• Event Management – from inception through to delivery managed, organised and developed over 100 Club social events and activities for members including Guy Fawkes for over 5,000 guests, the Family Picnic Evening for over 3,500 guests and numerous dinner & lecture evenings, gala dinners, themed evenings, courses and meetings• People Management – managed and coached a team of two which included recruitment, development, annual appraisals and performance/absence management• Budget Management – managed an annual budget of £150K• Financial Reporting – prepared financial reports for annual committee presentations• Stakeholder Management – managed relationships with key stakeholders including Club members, executive management and suppliers• Procurement – engaged high level guest speakers and entertainment• Marketing – built and distributed bulk e-mails, created graphics and copy for all marketing materials• Website Management – administered all member events areas of the Club website using Cortex Management System • Risk Assessment – managed risk assessments and implemented required actions for all events• Operational Management – attended events to ensure all aspects were executed to a high standard • Hospitality – liaised with the Executive Chef and General Catering Manager on catering costs and menus for all events• Administration – serviced the House Principle Sub-Committee including distribution of agendas, papers, and minutesAchievements• Doubled the number of member events to 38 within a two year period• Increased attendance at major events year on year• Reduced supplier rates through relationship management and negotiation• Initiated a fresh approach to the events calendar at the Club

Responsibilities• Event Management – scheduled national comedy and entertainment shows, provided all crew and artists with a detailed itinerary• Logistical Planning – coordinated and managed travel itineraries nationally and internationally for crews and artists• Client Liaison – managed after show parties including management of guest lists and meeting and greeting VIP guests• Marketing – coordinated advertising and marketing campaigns and prepared press releases and artists’ biographies • Financial Reporting – managed sales figures for tours including Dancing on Ice, Britain’s Got Talent, Strictly Come Dancing, Russell Brand and Rob Brydon• Office Management – supervised the diaries of the Managing Director and Head of Production, acted as gatekeeper for the Head of Production and managed the day-to-day running of the office • Administration – serviced planning and marketing meetings including distribution of agendas, papers and minutesAchievements• Increased sales figures for tours by monitoring sales and exploring ways of improving them through strategically placed advertising and PR

Responsibilities • People Management— Controlled a team of 50+ including contractors on a daily basis ensuring individuals were in their correct location at designated times to ensure that projects ran smoothly— Employed additional crew and team members, ensuring that they were supervised and trained correctly — Acted as the main representative and interface for the production• Logistical Management — Coordinated multiple facilities on a daily basis including catering, transportation, equipment and studio and location facilities in multiple locations across the country, in a variety of locations — Coordinated multiple departments to ensure that all areas were supported, fully aware of each departments’ schedule requiring a unique understanding of the role each played in the project as a whole — Supervised the daily schedule, accommodating last minute changes, assessing and resolving problems and ensuring good communication in a busy and changing environment — Acted as the main point of contact for multiple departments and was solely responsible for collating and disseminating information• Event Management – planned and coordinated cast and crew screenings, events and social parties • Artist Liaison – managed the day-to-day schedule of actors including all travel and accommodation requirements• Financial Reporting – controlled budgets from £65K - £1.5m for the provision of supporting artists, including forecasting requirements and daily budget management• Transport Management – solely responsible for the transportation of all crew and cast on a daily basis, including budgetary implications • Office Management – established and implemented new systems

Responsibilities • People Management— Controlled a team of 50+ including contractors on a daily basis ensuring individuals were in their correct location at designated times to ensure that projects ran smoothly— Employed additional crew and team members, ensuring that they were supervised and trained correctly — Acted as the main representative and interface for the production• Logistical Management — Coordinated multiple facilities on a daily basis including catering, transportation, equipment and studio and location facilities in multiple locations across the country, in a variety of locations — Coordinated multiple departments to ensure that all areas were supported, fully aware of each departments’ schedule requiring a unique understanding of the role each played in the project as a whole — Supervised the daily schedule, accommodating last minute changes, assessing and resolving problems and ensuring good communication in a busy and changing environment — Acted as the main point of contact for multiple departments and was solely responsible for collating and disseminating information• Event Management – planned and coordinated cast and crew screenings, events and social parties • Artist Liaison – managed the day-to-day schedule of actors including all travel and accommodation requirements• Financial Reporting – controlled budgets from £65K - £1.5m for the provision of supporting artists, including forecasting requirements and daily budget management• Transport Management – solely responsible for the transportation of all crew and cast on a daily basis, including budgetary implications • Office Management – established and implemented new systems