Jo Shepherd Email & Phone Number

A driven and experienced executive commercial leader with a proven track record of delivering results, driving change, and aligning strategic brand vision, supported by a successful career with strong brands such as Boots Opticians, Smith & Nephew, Groupe Atlantic and more recently Bosch Home Comfort Group. I have built an ethos of constant motivation to improving effectiveness, efficiency and increasing enterprise value supported by world-class, high performing commercial teams, striving for excellence and achievement. As a team we have fostered a market-oriented approach, which puts the customer at the heart of everything. We have devised commercially driven sales and marketing strategies, which challenge our traditional way of doing business to keep ahead of trends, challenge business models & lead brands. I have a track record of delivering results across roles, cultures, geographies and organisational structures, with proven experience in growing market share, increasing revenues, protecting EBIT and setting strategic initiatives executed with brilliance across national and international companies based in the UK and US. I am a progressive thinker, innovative, and eager create value, difference & disruption in the market.HIGHLIGHTS• Visionary commercial strategist and change agent• 20+ years inspiring and leading teams of 180 FTE’s• 20+ years B2B and B2C strategy development & execution• Experience across construction, retail, medical, and sports• Optimising budgets over £50m to add value and increase ROI• Premium and value branding with track record of building high performing brands & growing market share• Redefining the market, the value chain, and developing a strong leadership position to future proof the business• Developing industry leading loyalty schemes• National & international transformational business experience

Listed skills include Brand Management, Marketing Communications, Strategic Planning, Project Management, and 39 others.