Jo Shepherd Email & Phone Number

An accomplished end-to-end marketing leader with a proven track record of driving growth, building brands, leading marketing teams and achieving outstanding results. As Head of Marketing for Fletcher Living, one of New Zealand’s largest residential construction and land development businesses, I have significant experience in residential property, retirement/senior living, real estate, land development, placemaking, and off-site manufacturing. Fletcher Living is equivalent to UK leading new home developers including: Barratt and Redrow; Berkeley; Taylor Wimpey; Bellway; Crest Nicholson.I managed a team of nine multi-discipline marketing specialists responsible for all verticals of the marketing mix and three stakeholder and engagement specialists. I enjoy people leadership and building teams that promote a culture of sharing and collaboration and encourage critical thinking and dialogue.I have extensive experience in partnering with creative, media and digital agencies to deliver category-disruptive, distinctive and effective campaigns that deliver positive commercial growth. I develop and implement innovative marketing strategies that build brands, acquire customers, and drive revenue growth in a B2C environment. I’m known for my integrity, transparency, and forthright communication, as well as my energy and get-things-done attitude.

Listed skills include Marketing Communications, Strategic Planning, Marketing Strategy, Integrated Marketing, and 16 others.

• 

  University Of Otago

  Marketing/Marketing Management, General