Jo Smith Email & Phone Number

I am responsible for editorial strategy, reporting to the MDs, and oversee all production from development through to delivery. My goal is to create content which really matters to audiences, whilst also creating IP for Banijay. We intend on continuing to attract the best talent both on and off screen, and being one of the most exciting and dynamic.

Overseeing all productions and development with titles including 'Your Home Made Perfect', 'Your Body Uncovered' 'Lost Worlds: Ben Fogle in Detroit', 'Lost Worlds: Ben Fogle in Cyprus' and 'The Big Interiors Battle'. Recently Exec Produced 'Grand Slammers' a 2 part documentary series for ITV, 9pm

Leading content strategy for BBC Two and Four to work across channels and iPlayer. Made smart choices with reduced content spend. Worked closely with commissioning and product teams and led on acquisition strategy for iPlayer with titles including 'Stanley Tucci: Searching for Italy', 'Navalny', 'Couples Therapy' and 'Marie Antoinette' among others.

Working with the channel controllers I was responsible for the overall channel strategy for BBC Three, with an aim to create big, impactful content for young audiences across the UK on BBC iPlayer. Key commissions included RuPauls Drag Race UK, Glow Up and documentaries such as Zara McDermott: Revenge Porn. This strategy paved the way for the return of the.

- Hot Property - Series 1 and 2 - Fight for First: Excel Esports - Inside the Secret World of Incels - Rap Trip - One Hot Summer - Heartbreak HolidayDeveloped - Gassed Up with Mist and Hire Me for BBC Three

I came in to Little Dot to head up the digital content for series 3 of the FIA-backed electric car racing series, Formula E. Working directly with Formula E, with clear KPIs to achieve across the season, looking for growth in all areas, but particularly; Facebook, YouTube, and Instagram.I created and managed a video schedule for content going out at least.

Having worked with the digital team at Princess for ‘Stand Up to Cancer YouTube Party’, I was asked to head up the digital video team, with a specific aim to create relationships with new premium digital platforms. I then went on to build a new development team focussing on the creation of ideas appropriate for each platform. Developing both short and.

I was brought on to Series Produce the final 7 weeks of Channel Us (a channel from McDonalds) to give the channel more of a YouTube focus. Working with online talent, I was able to tweak the existing format to encourage engagement with the channel, and help the account managers with their content strategy for the next phase of release. I oversaw the final.

I was part of a small team developing and creating content for a 12-hour live show from Google HQ, alongside the team at Cancer Research UK/Stand Up to Cancer. It was the first time anything like this had been done, and was a huge success raising a large amount of money, whilst also dominating the conversation online. Featuring YouTube stars from across.

London, United Kingdom

Working across branded YouTube projects for leading brands including Nicorette, Aveeno, Samsung and Johnson’s Baby. Producing editorial, engaging content for YouTube and for social media, developing content and taking ideas from conception to delivery.Also working across a number of 4Shorts commissions, planning, producing and directing projects including.

London, United Kingdom

Developing and starting Google-commissioned YouTube channel Daily Mix TV, a lifestyle channel aimed at the under 25s, and Body Talk (now called ‘Tonic’) a health and lifestyle channel aimed at an older, aspirational audience. In the following 2 years, I was responsible for taking the channels from conception to over 500,000, and 100,000 subscribers.

London, United Kingdom

I lead on a variety of projects for different brands, including ASOS, Renault, Very.co.uk and ASDA from pitch through to delivery. I developed and produced successful YouTube content for these brands, which resulted in a growth in subscribers and views, and all-round brand awareness. For instance, our work with Very.co.uk grew their YouTube subscriber base.

Producer on single doc for BBC1.

Producer '24 Hours in A&E'

'One Born Every Minute'

'Embarrassing Bodies: Live from the Clinic'