Jo Sparrow Email & Phone Number

Bath, Gb

Warminster, England, United Kingdom

• Generation of leads for commercial and bespoke teams (high net worth) through range of marketing strategies, including online platforms and offline media, high net worth / high footfall events and networking• Recognised for friendly, down-to-earth approach ensuring strong B2B and B2C relationships • Growth and sustainability of client relationships, from prospecting to fact finding• Getting 'under the skin' of businesses to work out what really works for them and how we can best help• Always on the look out for new opportunities and leads! Always one to think outside the box!

Radstock, Somerset

General Manager & Head of Marketing for this exciting/up and coming children's media brand, Tractorland Ltd (AKA Tractor Ted).Role included introducing and engaging young children with real life farming and countryside stories through a series of films, books extending through to full retail range from bedtime to clothing to toys and games. Guaranteed fun and Ted-ucation for children aged 18 months and above. Responsible for the entire operation from 2019+ reporting directly into the board of directors. Managed and co-ordinated all marketing campaigns; managed customer services including both BTC and BTB relationships, developed strong partnerships with suppliers and third party brands; managed the events team to ensure safe, fun and rewarding events; responsible for HR, day-to-day IT, health and safety and more!Directors applauded me for “keeping the business afloat” during 2020 through a combination of innovative and fun marketing strategies and strong customer services. 2021 saw me take the business back to basics to ensure stronger foundations moving forwards and greater profit margins and sales.

Castle Combe, Wiltshire

Warminster, Wiltshire

Responsible for marketing one of the premier tourist destinations in the UK. Visitor numbers doubled in 7-years.Development of a marketing strategy which focuses on the customer experience whilst still maximising ROI. Longleat has traditionally not been just about commercial gain but also ensuring the quality of the visitor experience, maximising VFM and guaranteeing the loyalty of its existing customers which in turn has led to repeat business, recommendations and growth. NPD which personally implemented included complimentary safari commentary CD, the Blue Peter Millennium Maze, Kid's Guide Book, the ‘I survived the Monkeys of Longleat’ car stickers and more. Instrumental in the origination and copywriting of many well recognised and well loved PR stories. Introduction, management and delivery of large scale company fun days including Virgin Mobile Company Fun Day for 3-consecutive years, product launches, product promotional days and large scale public events from the Red Bull Air Race World Series, UK leg (2005 and 2006) to the International Longleat Horse Trials..

Specialist conceptualisation, design and project management of all areas of interpretation, education and entertainment within the tourism and leisure industry.

Research, design and copywriting of all educational materialResearch, production and delivery of educational talks (both to schools plus visitors)General animal management

Msc, Applied Animal Behaviour And Animal Welfare

Bsc (Hons), Environmental Sciences

BSc (Hons) 2:1

Education record

3 A-levels 9 O-levels