Jo Sutherland Email & Phone Number

Prestwood, Gb

Oxfordshire, United Kingdom

Commercial Director at Muddy Stilettos-a digital startup targeting upmarket women in the Shires. I was responsible for all aspects of the commercial strategy, forecasting and generating the revenue as well as identifying editorial opportunities we could monetise. Given that there were no pre-existing national clients or a database I was incredibly proud of the campaigns I converted from clients such as hush, Waitrose, Finery, Harvey Nichols and Bicester Village. There was no easy solution, they were good creative ideas, sold strategically and the result of building strong relationships. I also sold the first ever sponsorship of Muddy’s annual #inlovewithlocal Awards.

London, United Kingdom

Windsor

London, United Kingdom

I headed up the Sainsbury’s Bank account at Seven; this involves working with the head planner to use the insight and data to develop the overall comms strategy and the creative team to deliver a multi channel customer comms plan. This consists of a quarterly segmented magazine, segmented emails, e-zines, online blogs and a monthly social media content plan including Facebook page with daily posts.

London

From November 2013 to May 2014 I freelance GAD at Cedar, heading up a content marketing programme to re-launch and reposition Tesco's Homeware transformation. This was a multi channel campaign including an in-store 200 page look book, PoS, digital content, tablet and video with mobile elements. My role was incredibly hands on. As well as all the usual account management responsibilities, I was directly involved in the creative execution to ensure that it exceeded the expectations of senior stakeholders in the marketing and buying teams at Tesco. Also due to the high profile nature of the project I worked very closely and collaboratively with Tesco's ATL agency, Wieden & Kennedy to define and develop the GM transformation strategy.

Soho- Central London

London, United Kingdom

I ran Seven Plus a division of 13 that generated multi platform integrated campaigns for the Guardian commercial teams. These were predominantly digital campaigns including microsites, apps, video and infographics. We also created the accompanying print elements of these projects for clients as diverse as Three Mobile, Eurostar, BlackBerry, Lurpak and Boden. I have responsibility for the senior client relationships and the P&L for the department.

London, United Kingdom

I worked with the marketing manager for Sainsburys to develop the strategy and then launch their Little Ones CRM programme. Littles Ones is an award winning baby and toddler club that met the desire for information on food and nutrition for pregnant women and those with children up to 4 years of age. Then at Sainsbury's request, I worked agency side at Seven as the senior account director to deliver it. I was responsible for developing strategy and customer journey and delivery of all targeted content both off and online as well as overall P&L.

London, United Kingdom

Senior account director across all Redwood's projects for Marks and Spencer. Annually that equated to four magazines, supplements and hundreds of pages of direct selling publications for flowers, food, hampers and a bumper Christmas brochure.

Bachelor'S Degree, Political Science And Government

Dip D.M.