Leading priority campaigns for the Australian Government including:● the introduction of 5G to Australia, reassuring Australians that the EME from telecommunications is researched, regulated and safe● supporting Australia's successful re-election to the International Telecommunications Union, ● explaining changes to copyright laws across the creative and arts sectors● consulting on the 250th anniversary of Captain Cook's arrival to Australia● the… Show more Leading priority campaigns for the Australian Government including:● the introduction of 5G to Australia, reassuring Australians that the EME from telecommunications is researched, regulated and safe● supporting Australia's successful re-election to the International Telecommunications Union, ● explaining changes to copyright laws across the creative and arts sectors● consulting on the 250th anniversary of Captain Cook's arrival to Australia● the launch of the Strengthening Telecommunications Against Natural Disasters (STAND) program.and ● the Australian Government's rollout of Advanced Mobile Location (AML) technology for the Triple Zero Emergency Call Service which provides greater location accuracy to save lives and improve outcomes for mobile callers across Australia, to name a few. Show less

Leading a small team to deliver a national communication campaign to encourage parents and carers to Start the Chat about online safety with their kids

Provide strategic communication advice and assistance to the department and, in particular, the Bureau of Communications and Arts Research.

Managed the creative, research and media buy components of the very large, and multifaceted digital switchover advertising and information campaign. Affecting 98% of Australian households, this campaign had the overwhelming task of converting every TV watcher in the nation to digital-only TV before analog TV signals were switched off. It was one of the most complex behaviour change challenges Australia had seen, with more than 22million people affected and a high probability of… Show more Managed the creative, research and media buy components of the very large, and multifaceted digital switchover advertising and information campaign. Affecting 98% of Australian households, this campaign had the overwhelming task of converting every TV watcher in the nation to digital-only TV before analog TV signals were switched off. It was one of the most complex behaviour change challenges Australia had seen, with more than 22million people affected and a high probability of chaos. Our approach used a program for national change, built for the individual nuances of the entire population. We exceeded all targets, not only ensuring 98% of people were digital ready, but managing a seamless switchover with minimal consumer stress. This made it one of Australia’s biggest and most effective change programs in public memory. Show less

Managing a small team to deliver the Retune campaign