Working as the Middle East SVP of a global brand experience agency, I’m passionate about enabling businesses to grow. Whether our partners are struggling to communicate the right messages through the right mediums or because they simply want to showcase their brand and increase engagement, we help them achieve their goals.I have been a marketing communications professional for over 2 decades, working both in-house and agency side. Over these years, I have covered all aspects of the marketing mix, dipping a toe into journalism, advertising, PR before finding my home in brand experiences. I have been lucky enough to work with hundreds of global brands, ranging from major conglomerates (shamelessly name dropping Ford, Aramco, Tetra Pak) to small start-ups. I have worked with an array of sectors from fashion to defence, energy to beauty, building brand experiences that promote behavioural change. So what’s keeping me so busy?- The Kingdom of Saudi Arabia, what a plethora of opportunities - Reimagining award winning experiences - Innovating using martech to keep brand experiences fresh and engagement high - Developing and leading the most amazing talent (I am not biased, they really are amazing) - Forever strategizing, researching and trendsetting - Expanding our Middle East footprint. Hello Qatar! - Working as an extension of our partners marketing team and delivering the excellent level of client servicing our partners are accustomed to - Executing each and every project expertly: on time and to budget. Alongside a master's in business and a bachelor’s degree in marketing communications, I have also studied consumer psychology. My expertise in this area enables me to be consultative and build experiences that get results. I most recently completed my Prince 2, which is reflective of my love for meticulous planning (and a colour-coded spreadsheet). When I’m not developing brand experiences, I love nature and hiking. I have explored some of the worlds wonders, including Mount Kilimanjaro, Annapurna, the Grand Canyon and Iguazu Falls. I even put my passion to good use trekking the Great Wall of China, raising almost £20,000 (100,000 AED) for charity. Do you want to talk about marketing? Please send me a message. Specialities: marketing, strategy, brand experiences, events, exhibitions, budget management, project management, client management, relationship management, business growth.
Listed skills include Marketing, Marketing Communications, Marketing Strategy, Project Management, and 24 others.