The mission is to empower CMOs by demystifying the complexities of AI marketing, enabling them to tap into their full potential in crafting and executing innovative marketing strategies.

Mina förebilder har alltid varit de som satt etablissemanget i gungning. En förklaring till detta är att jag själv alltid varit pojken som berättat att kejsaren inte har några kläder, och dessutom insett att det finns för få ledningsgrupper som verkligen vågar agera på det som alla ser. Min erfarenhet är att gapet mellan att veta och göra grundar sig i prestige och felaktiga incitamentsstrukturer.Men det skapar å andra sidan möjligheter.I linje med ovan har jag under en längre tid varit med och genomlyst den finansiella sektorn. Förlegade modeller, incitamentsstrukturer och stödsystem, i kombination med en kartelliknande situation, hämmar tyvärr branschens förmåga till att skapa en mer nutidsorienterad och relevant affär. När vi studerat förloppet i USA och UK, är det uppenbart att de etablerade aktörerna primärt inte behöver oroa sig för sina gelikar. Analysen visar istället att det är icke-traditionella aktörer som bryter sig in och snabbt tar marknadsandelar.Därför startar jag Sparplatsen.

At Googol, I help my clients to identify, develop and commercialize hidden assets and opportunities.

As a subject matter expert on the question “what”, I developed the discipline of Innovation Portfolio Management. Its unique processes and tools help managers to create a relevant portfolio approach to business projects and products. That is, to more effectively respond to the business strategy and its goals.On a daily basis, I advised business leaders to make decisions that are more informed, to better handle risk, and to allocate their scarce resources.…or better, how to answer to the question, what should we innovate on?

With the aim to take Viewserve to the next level, I developed a growth strategy, rose additional funding and made Viewserve’s asset-management solution the standard choice on the Swedish market. Furthermore, I extended the service portfolio, and initiated a strategic market presence in Europe.Due to Viewserve’s unique approach and market position, Hexagon bought the company.

YourOwn Media - Entrepreneurial Platform & Venture CatalystBioswed AB: Partnered with Karolinska Institutet to develop a 'black box' initiative, enabling scientists to commercialize their inventions. Responsibilities included market analysis, business modeling, and stakeholder engagement.Gadget Girls: Consulted on addressing the untapped women's market in consumer electronics. Successfully enhanced manufacturer communication strategies, leading to increased sales and ROI. Pioneered a significant debate in Sweden on the topic.Golife Nordic AB: Revolutionized the online sale of nutritional supplements, positioning Golife as a market leader in the Nordic region. Launched 'Formwatchers,' a successful product line that significantly contributed to the brand's growth.Netmolecule AB: Modernized management practices across personnel, IT, and customer-supplier relations. Recruited and led a team of 35 technicians, optimizing team dynamics using the Belbin model for peak efficiency and productivity.