Joan Kelly Email & Phone Number

Seattle, Washington

After 14 years, a big return to luxury retail and fabulous world of Shoes and Handbags . Marios is a part of Mitchell’s family of stores. The finest chain of luxury independent stores. Globally Renowned and the author of Hug your Customer , the ultimate guide in high- end client servicing.

Greater Seattle Area

Seattle’s longest-running and best-attended independent fashion show. Fashion First promotes, supports, and markets Seattle retailers and designers while raising funds for the Children of Western Washington providing opportunities such as scholarships for higher education and summer camp programs for Seattle’s inner city and disabled children. http://www.fashionfirstseattle.comAccomplishments:● Raised almost 2 million to support students in King County in need of an opportunity.● Conceived and created what has become the most exciting night in Seattle Fashion as well as a powerful promotional and marketing platform for local retailers and designers.● Presented and promoted a professional and on-trend runway show for over 14 straight years.● Named one of Seattle Magazine's most influential people 2007.● Increased attendance and fundraising revenue working creatively within budget while increasing profitability. ● Keeping on trend with an increase in social media and marketing platforms.• 501C - 6 status

Seattle, Wa

Created 13 Fashion Runway Shows - worked with student designers/producers, admission and administration to stage a New York-style runway show highlighting the designs and marketing efforts of the Art Institute students for real life – applied experiences.Accomplishments: – 100% responsible for the success of this event with and ever changing budget.● Created and managed yearly budget. Oversaw ticket sales and all aspects of this annual event.● Developed branding, marketing, and promotion plans. Managed implementation by student volunteers.● Interpreted trending framework for students to create a more marketable and current collection. ● Continually demonstrated flexibility, creativity, and resourcefulness anticipating and executing the vision of the show with an ever-changing budget and student talent level to achieve a city wide renowned event – enticing industry professionals to attend the event and hire our students.● Raised funds with the Crescent Moon Foundation and other non- profits for scholarships for event winners. Created grant criteria.AiS Fashion Show videos:https://vimeo.com/109204968 https://youtu.be/h-BjiPDufN8AiS Runway District:https://www.facebook.com/RunwayDistrictSeattle/ https://aisrunwaydistrict.wordpress.com/ 2017 Aeon Neue Fashion Show pictures:http://www.thecitizenlife.com/aeon-neue-fashion-ais-runway-district

Seattle, Washington

Taught 200 classes reaching over 3000 students in the Fashion Design and Marketing program. Responsible for developing and refining curriculum, in the ever changing fast paced industry, to enable students to succeed professionally fashion industry. Areas of concentration include retail and corporate sales, store operations, buying, merchandising, event planning & production, branding, trend forecasting, product development, product planning, manufacturing, E - commerce strategies and analytics, Career preparation and marketing in corporate and entrepreneurial settings.Accomplishments:● Created rubrics and assessments designed to measure student success.● Used industry knowledge and connections to establish clear links between classroom knowledge and real world business applications.● Planned and participated in student industry trips to New York and the MAGIC tradeshow in Las Vegas.● Coordinated student internships and employment in the Northwest and across the country.● Recognized by the Executive Community for outstanding service in support of America's Best Educated Creative Professional in 2009. ● Won 2011 THE EDGE AWARD for exceptional contributions in a field of expertise.● Taught and guided 100’s of students in all aspects of the apparel industry.

Seattle, New York, Dallas

Mario's of Seattle - Luxury Retailer 1996- 2005 – Progressed through a series of increasingly responsible positions including Stylist, Women’s Manager, Sales Associate, Event Manager, Buying Office Assistant, and Shoe Manager.Seattle Chocolates—Consulted on growth strategies.Cute Like Mad—Distribution & Merchandising. Increased revenue streaming styles and fabrics for season less longevity.Canopy Blue—Created and implemented best practices developing an open-to-buy system to organically grow. Hired sales team. Increased high trending sub-classification and products with larger margins. Created marketing calendar of events to introduce new product. Increased businesses by 12% and decreased expenses by 7 % in one year.Elizabeth Jane—Start-up from inception conception to end user Phase I: Hired and worked with branding team to develop product in highly competitive environment Phase II: Hired Vice President – all operations – design and sales. Cordova—Aided in streamlining production and production assortment.Persifor—Executed company’s go-to market strategy. Increased geographic distribution.Northbound Branding Company Seattle— Director of Style and the Fashion Arm - project basic Word PR - Fashion Arm , Brand enthusiast , Sales and Marketing Penelope and the Beauty Bar - influencer - created and targeted client event

Greater Seattle Area

Utilized knowledge and relationships of luxury retailers to place product in 70 national stores including Nordstrom and Mitchell’s Family of stores throughout the US during 1st year of business. Utilizing knowledge of Luxury Businesses, grew the business to $2 million within just 18 months through strategic merchandising and customer service.

Seattle, Washington

1st women floor manager . Cultivated and Educated Clients in luxury Fashion - # 1 producer, managed selling and vendor events. Assisted in the buying office. Doubled the Business in 1996, 1997 and 1998

New York

1st company to use Lycra with Cotton in Ready to Wear . Took the company from 3 million to 20 million in 2.5 years selling the most prestigious stores in the country while growing a niche buisness