Joan Reed Email & Phone Number

Leading our innovative service solutions team to enable HTMs to expand their capacity through cost effective, quality services with active service event and vendor management and flexibility in a digitally powered transparent environment.

Led our National Channel Partner commercial business leveraging sales rigor, channel management, marketing, and training. Created a new Virtual Sales Organization to reach small segment customers. • Grew channel partner orders to a $964M business, 2% over prior year, accounting for 25% of all GEHC equipment orders. • Added three new Channel Sales Agents and achieved growth with our long-term partner in the rural hospital market by 11% while also growing in both PCS and Ultrasound segments through distribution channels by more than 40% over prior year. • Improved contracting terms that aligned to our growth and margin objectives.• Created Annual Operating Plans, Account Management Plans and worked with Total Rewards to develop Variable Compensation Plans. • Accountable for channel pricing philosophy to be competitive while achieving margin targets. • Led the start-up of our new National Virtual Sales Team and Demand Generation team through the combination of 14 separate virtual product and service sales teams. The result was a defined omnichannel customer approach to reach into segments beyond our traditional hospital market. Managed 9 leaders, 120 Salespeople to achieve results throughout the US who achieved $284.5M in Service Orders 29% VOP, and $376.9M in Equipment Funnel Growth

Led the Ultrasound and LCS Service Commercial Strategy and Sales Team, a $370M business for US Service, fueling consistent growth and launching new service offerings aligned to the market. • Brought together one sales team to improve the client experience and simplify internal processes. • Improved existing offerings, and launched new innovative strategies aligned to the In-House Market. • Prioritized tool development to improve sales team productivity (Business Insights, Quoting, SFDC).• Achieved $373.48M in Revenue 4% V and grew revenue by more than 4% in 2 consecutive years

Drove coordination of equipment and service sales with the Philadelphia Sales team within 3 strategic customers in the Philadelphia/NJ Market, developing CXO relationships at Key Accounts and expanding the team’s capabilities to sell beyond departmental socket sales to uncover customer need and build customized solutions. • Results $25.7M Orders, $297.3M Region Revenue 12% VOP

Led the Service Commercial Sales Team for the Philadelphia and Chesapeake Regions (PA, NJ, DE, DC, MD, & VA) to deliver Operating Plans in revenue, orders, and margin. • Provided sales guidance and leveraged CXO conversations within big deal strategies to provide service solutions for GE and non-GE technology. • Developed and cultivated customer executive relationships, coached team as solutions progressed and assisted in the attainment of overall Region goals and objectives, collaborating with cross functional GEHC P&L Leaders.• Oversaw $220M in Service Revenue annually.

Created winning sales opportunities for equipment services in the Philadelphia Region. Promoted to Team Lead, where I assisted in the development of client strategies through Break-in, Expand, and Occupy methodology. • Coached and mentored both tenured and new HSAMs. • Maintained Relationships from C-Suite to Department levels. • Using Saleforce.com, and as a key influencer of its use, ran forecasting calls to improve forecast accuracy and tool adoption. • Participated in Growth calls to drive new incremental business throughout the Philadelphia region using Executive level solutions such as expanding imaging services to multivendor and biomedical services and introducing Asset Management solutions. • Exceeded OP in 10 of 13 years.