Joan Reed Email & Phone Number

Leading our innovative service solutions team to enable HTMs to expand their capacity through cost effective, quality services with active service event and vendor management and flexibility in a digitally powered transparent environment.

• Led our National Channel Partner commercial business leveraging sales rigor, channel management, marketing, and training. Created a new Virtual Sales Organization to reach small segment customers.
• Grew channel partner orders to a $964M business, 2% over prior year, accounting for 25% of all GEHC equipment orders.
• Added three new Channel Sales Agents and achieved growth with our long-term partner in the rural hospital market by 11% while also growing in both PCS and Ultrasound segments through distribution channels by more than.
• Improved contracting terms that aligned to our growth and margin objectives.
• Created Annual Operating Plans, Account Management Plans and worked with Total Rewards to develop Variable Compensation Plans.
• Accountable for channel pricing philosophy to be competitive while achieving margin targets.

• Led the Ultrasound and LCS Service Commercial Strategy and Sales Team, a $370M business for US Service, fueling consistent growth and launching new service offerings aligned to the market.
• Brought together one sales team to improve the client experience and simplify internal processes.
• Improved existing offerings, and launched new innovative strategies aligned to the In-House Market.
• Prioritized tool development to improve sales team productivity (Business Insights, Quoting, SFDC).
• Achieved $373.48M in Revenue 4% V and grew revenue by more than 4% in 2 consecutive years

• Drove coordination of equipment and service sales with the Philadelphia Sales team within 3 strategic customers in the Philadelphia/NJ Market, developing CXO relationships at Key Accounts and expanding the team’s.
• Results $25.7M Orders, $297.3M Region Revenue 12% VOP

• Led the Service Commercial Sales Team for the Philadelphia and Chesapeake Regions (PA, NJ, DE, DC, MD, & VA) to deliver Operating Plans in revenue, orders, and margin.
• Provided sales guidance and leveraged CXO conversations within big deal strategies to provide service solutions for GE and non-GE technology.
• Developed and cultivated customer executive relationships, coached team as solutions progressed and assisted in the attainment of overall Region goals and objectives, collaborating with cross functional GEHC P&L Leaders.
• Oversaw $220M in Service Revenue annually.

• Created winning sales opportunities for equipment services in the Philadelphia Region. Promoted to Team Lead, where I assisted in the development of client strategies through Break-in, Expand, and Occupy methodology.
• Coached and mentored both tenured and new HSAMs.
• Maintained Relationships from C-Suite to Department levels.
• Using Saleforce.com, and as a key influencer of its use, ran forecasting calls to improve forecast accuracy and tool adoption.
• Participated in Growth calls to drive new incremental business throughout the Philadelphia region using Executive level solutions such as expanding imaging services to multivendor and biomedical services and.
• Exceeded OP in 10 of 13 years.