Joana Gasparini Email & Phone Number

Zurich, Switzerland

Stockholm, Stockholm County, Sweden

Responsible for the content strategy, trend research, curation and management of @HM global social media platforms: Instagram, TikTok, Youtube, Facebook, Pinterest, Twitter, etc.

Responsible for the leadership of the areas of Digital Content and Marketing for the markets of Brazil and South Cone: digital communication strategy, influencer marketing, social media, paid social and e-comm campaigns.• Develop and implement digital communications strategy for FOREO and its products• Development of full digital communications campaigns for product launch and brand projects• Area planning, projects, campaigns and budget supervision and control• Social Media strategy and day-to-day management• Influencer marketing relationship & content creation• Digital marketing & paid social activations• Direct leadership of analysts • Alignment and cooperation with Sales and General Manager for the market strategy• Follow up of results and KPIs of the teams- Led the digital launch of FOREO BEAR, the first microcurrent device for skincare in the Brazilian market, being responsible for the influencer marketing and social media strategy. +20MM of reach l +135 content pieces - Led the digital launch of FOREO Brasil in the cosmetic category, achieving +10MM organic reach;- Led the creation of a squad of content creators focusing in beauty and skincare, achieving brand education and consideration.+500 content pieces l +60 content creators of beauty, lifestyle and skincare universe l +89MM of organic reach

Responsible for planning, producing and measuring content for digital platforms using tools as influencers, celebrities online publishers, social media and traditional media. Planner of 360º campaigns focusing on brand recognition and strengthening. Negociations, content strategy and results analysis based on defined KPIs.- FOREO official launch in Brazil with +100 content creators, + 500 content pieces and achieved +500MM of reach;

São Paulo, Brazil

Responsible for the 360º communication strategy, branded content, digital communication, paid and earned activation with influencers, celebrities and opinion leaders, relationship with press and media and communications materials. Planning and execution of brand events (Sports and Entertainment) focusing and product launch, sponsorship events and trade shows.- Led the projects with digital influencers, focusing in rasing the brand awareness and consideration.Clients: P&G (Gillette, Gillette Venus and Pantene) and support for FOX Films.

São Paulo, Brazil

Public Relations intern for Gillette and Pantene team, responsible for supporting communications activities, brand activation and relationship with digital influencers, sport and beauty publishers.

São Paulo, Brazil

Press office intern for Sports segment, responsible for supporting brand activation, communications activities, branded content and relationship with digital influencers and online publishers. Clients: FILA, UMBRO and Museu do Futebol

Bachelor'S Degree, Public Relations

Activities and Societies: Academic Athletic Association

Fashion And Sustainability

Strategic Social Media Marketing

Digital Media And Marketing Strategies

High School