Mentoring start-up founders in the fields of Product Development in fashion, Supply Chain, Marketing, Sustainability, and overall e-commerce.

Founder & CEO.Born with the goal of meeting modern woman's needs regarding design and comfort but ensuring our products are made from the most sustainable materials & using ethical labor is key at Conscious.www.consciousthelabel.com / @conscious_thelabel

• Responsible for the communication strategy for Lancôme, YSL Beauty, Kiehls, Biotherm, Giorgio Armani, Cacharel, Diesel, Clarisonic & Urban Decay among other luxury brands in the Portuguese market• Developing brand awareness and influence both online and offline - managing local projects with digital influencers and key media players on the beauty luxury sphere• Working close with marketing managers and e-commerce/e-retail teams to generate traffic to on/offline sale through influencers or media linked with the business strategy of each brand• Budget management

• Developing The Body Shop brand awareness and influence both online and offline• Developing and managing all social media platforms within the market (strategy, content creation/adaptation, apps development, ads campaigns, etc)• Monitoring all digital actions with identified KPIs (engagement, drive to store, sales impact…)• Working close with digital influencers and key media players on the beauty sphere • Building and implementing a 360° external marketing communication strategy in line with the business strategy and brand’s communication strategy• Preparing press releases and organising press events or trips• Managing the external marketing and digital budget• Support of the retail network (27 stores) in terms of digital marketing & PR needs

Responsible for the Católica Lisbon corporate events. Support of all partners communications and employer branding campaings. Online plaftorms management. Key Account Manager.

Founder of an on-line clothing business based on social media. Managed all business fronts: brand strategy, suppliers, clients, buying, PR, design etc.