In my global role at OSF Digital, I report directly to the CEO. I oversee Internal Communications, Employer Branding, and Employee Engagement initiatives. OSF Digital, a technology consulting firm with 2,000 employees worldwide, operates through remote work and is an AI-driven workplace. We lead digital transformation and facilitate team and individual adoption of AI tools through a robust communications and engagement plan, addressing multiple touchpoints of the employee experience. Additionally, I lead initiatives in Well-Being and Diversity & Inclusion, contributing to our ESG/Sustainability strategy.

Contributor of Running Remote community, for learning, networking and best-practice sharing of Hybrid Work/Remote work environments, as far as Communications, Culture and Talent Experienced is concerned.Participation in annual conferences and monthly People Operation meetings, among other initiatives.

Career Accelerator Program - Have taught several workshops about Networking, Career Management Plan and LinkedIn, both offline and remote class.a) Networking workshopGoals:1. Develop your skills in networking (online and offline) so you can meet and get to know the people that really matter to your professional and personal goals.2. Accelerate your career goals and boost your external reputation through the referral of other peers and mentors.3. Create your own influence network by bringing added-value and rely on their support as well so you become the best version of yourself every day.b) Develop a strategic vision to your career plan - define techniques and tools to help you achieve your dream career goals.c) Linkedin workshops - build a 5-star profile and develop your network as a Pro.

* Co-author in "Gestão de empresas com pessoas a bordo" book (2022)* Remote teacher of "Employer Branding" module in ISEC MBA of Corporate Happiness (7h), September 2021.* Speaker on "Remote Work in Portugal" Study Analysis, April 2021* Interview about Employer Branding, invited by Prof. Antonio Calheiros from Coimbra Business School, Nov. 2020* Remote teacher of "Employer Branding" module in Corporate Happiness MBA in ISLA Leiria (6h). July 2020.* Speaker about "10 tips for a Successful Career" in OK Estudante "Master the Future" event. March 2020.* 7-hour trainings about Employer Branding in Talenter office in Lisbon.* Speaker about Employer Branding in Digital Marketing Post Graduation seminar in IPAM Lisbon. Nov. 2019.* Speaker about "How remote work accelerates employer branding" in Remote Shift event in Lisbon. Oct. 2019.* Seminar about "Employer Value Proposition (EVP)" to Master of Marketing students at ISEG. Oct. 2019.* Seminar about Employer Branding to Master of Management students in ISCAL. Jun. 2019* Event Team of World Employer Branding Day in Lisbon, May 2019 #WorldEBDay* Member of "Corporate Happiness Board" to discuss trends on Happiness Management in companies* Speaker: Employer Branding in Digitalks Portugal's event. 2019* Speaker: Employer Branding, Entrepreneurship and Human Resources in "Bora Mulheres" Porto's first event, May 2019. 1h, 130 attendees* Speaker about "Diversity and Inclusion" in Tech Hiring Conference, organized by Landing.Jobs, June 2019* Interview about Digital Transformation, Careers, Workplace and Employer Branding (João Pico, Comprimido agency)* Interview about Employer Branding and Recruitment Marketing with Filipe Carrera from IPAM* Speaker: "LinkedIn and Résumé best tips for a successful Career Change to Tech" in Wild Code School* Video Marketing course (Comprimido agency)* Entrepreneurship course (Menos Hub, Casa do Impacto)

Coordination of the Diversity & Inclusion strategy and programs' execution in Deloitte DCE (an economic group targeting 42 000 employees in Europe and Africa, comprising the firms in Germany, France and French-speaking African countries, Austria, Luxembourg, Central Europe countries, Turkey, Portugal). This international role aims to develop and coordinate global and local Deloitte Diversity and Inclusion initiatives and KPIs definition. The goal is to increase the sense of belonging in the organization, leading topics such as Respect and Inclusion, Gender Balance, Mental Health & Well-Being, LGBT+, Disability & Neurodiversity, Culture and Ethnic diversity...). Being the DCE D&I lead between the global Diversity & Inclusion teams and the country representatives requires an approach of global and local impacts, as well as a mix of strategy and execution at different paces and formats according to the different countries' contexts. ALL IN is part of the World Impact global strategy aiming to have an impact on a more sustainable and equitable world.

Joined Deloitte Human Capital team to develop projects with clients specially related to Future of Work: Employer Branding, Talent Experience, Diversity & Inclusion, Culture, Future of Work challenges (4-day week ; remote and distributed work) among other subjects.

Coordination of the Diversity & Inclusion strategy and programs' execution in Deloitte DCE (an economic group targeting 42 000 employees in Europe and Africa, comprising the firms in Germany, France and French-speaking African countries, Austria, Luxembourg, Central Europe countries, Turkey, Portugal). This international role aims to develop and coordinate global and local Deloitte Diversity and Inclusion initiatives and KPI definition. The goal is to increase the sense of belonging in the organization, leading topics such as Respect and Inclusion, Gender Balance, Mental Health & Well-Being, LGBT+, Disability & Neurodiversity, Culture and Ethnic diversity...). Being one the DCE D&I leaders between the global Diversity & Inclusion teams and the country representatives requires an approach of global and local impacts, as well as a mix of strategy and execution at different paces and formats according to the different contexts. ALL IN is part of the World Impact global strategy aiming to have an impact on a more sustainable and equitable world.

Leader of the Culture and People Experience team (5 employees) with main focus on the Talent Brand and the Experience inside out. Culture, Diversity & Inclusion, Flexibility, Hybrid/Remote Work, Mental Health/Well-Being and Employee Engagement are some of main projects. Awards:Top4 Portuguese Women in Tech Awards 2022 in "HR, Culture & Talent Acquisition" category.Deloitte Portugal won Employer Branding Star Awards 2022 (November).LinkedIn Top Companies in Portugal (Deloitte ranked #5 in 2023 and #7 in 2022)Several international speaking opportunities:Speaker in "Future Talent Council", virtual edition, December 2022Speaker in "GoTech World" conference on main stage, Bucharest, November 2022Speaker in a panel about Employer Branding and Diversity & Inclusion, Berlin, October 2022Speaker in "World Employer Branding Day", Lisbon October 2022Speaker in Future.Works conference about Global Employer Branding, Lisbon, October 2022Panel about "Happiness management in large companies" in Future of Work 2022 Portugal eventInterview about Employer Branding to Employer Branding Brazil community. Speaker about "Employer Branding" in IntecomunicaRH event.Speaker about "Employee Experience" in RH Magazine webinar.Speaker about "Mental Health" in Sustainable Development Goals week in Catolica Lisbon.Speaker about "Designing and Activating our EVP" in Employer Branding Stars international event.

More than just “how brands communicate well and clearly to talent”, is also important “how talent feels and perceives their own experience”.At the end, a strong culture and a great #talent experience (for both candidates and employees) is what makes a great employer brand.I therefore lead a brand new division called “Culture and People Experience”, where our team focus is to work and communicate inside out. Following the pandemic situation, it’s more important than ever to focus also on the employee experience and the way our talent feels supported and engaged.With a common effort between all People and Marketing teams, and having our Employee Value Proposition in mind, we will keep creating solutions and ideas for a better talent engagement and connection in several touchpoints related to Attraction, Recruitment, Onboarding, Employee Experience, Offboarding.Achievements: 8 awards for women in technology in Portuguese Women in Tech 2021

Deloitte Ambassador for internal and external communication.Main projects:Employer Value Proposition - define and activate the EVP based in both internal (employee and leaders) and external (students) data-driven research, to position Deloitte as an attractive tech employer brand.Universum Award 2020 - Deloitte in Top10 most attractive companies in both Technology and Business rankings.Spark Agency Award 2020 - 5th most attractive brand for Portuguese students.Portuguese Women in Tech Awards 2020 - 1 Deloitte employee was a winner in HR & Talent Acquisition categoryOnboarding remote and hybrid experience for hundreds of new joiners.Employee experience initiatives for a better engagement, performance and retention

New division under the Talent Attraction and Recruitment team (People department), aiming to perform Employer Branding and Global Programs’ strategy for talent attraction, candidate, onboarding and employee experience. I manage a team of 2 experienced professionals dedicated 100% to Employer Branding programs.* U@Deloitte : internships and Deloitte Champions at universities* Employee Referral program* Pioneers project (study about the Portuguese Women in Technology and dedicated events)* Talent and Employer Branding rankings and awards (Universum, Spark Agency and Randstad)* Go Flex program - Remote Work, Career Break, Travel Break* Moderator in "Empower Your Best Self" panel (about Work Flexibility, CSR activities and Sports Competitions) during a Recruitment Event Deloitte Experience* Internal Enewsletter* People Intranet* People Survey * Employer Branding Awards* Diversity and Inclusion: Women in Technology and Gender Parity projects* Other employee engagement projects

New global job role in the company to implement the talent attraction marketing strategy worldwide. The goal is to be perceived as a "best company to work for" for the job roles that we need in specific locations, attracting A-players through different touch points: * Careers website * People and Culture Blog* Glassdoor, LinkedIn and other job boards * Social Media* Video Marketing* Content Marketing* Press Relations* Events* AwardsMajor focus on recruitment marketing, candidate experience, employee experience, employee advocacy, culture, employer value proposition ( EVP ) and #LifeAtOutSystems.Remote work - 1 to 2 days weekly according to business and personal schedules

events by tlc / Case Imagine groupRemote work - 1 fixed day per week.Since Jan 2018Marketing Manager - Marketing for Sales, Digital * CRM, client segmentation and email marketing strategy for B2B and B2C brands.* Sales collateral* Digital Strategy * GDPR committee------Aug 2016 – Dec 2017Marketing Manager - Digital, Internal Communication and Sports Marketing* Internal Communication (Facebook Workplace launch and guidelines to gather 200 employees worldwide and share best practices and team recognitions)* Sports events (B2Run corporate run, Challenge Lisboa triathlon & IMEXrun fun run) omnichannel marketing - sports marketing B2B and B2C - online registration, e-ticketing, social media, email marketing, partnerships, mobile apps, rebranding, contests.* Digital (mobile event applications, social media plan, email marketing, event surveys, etc)------Jan 2016 - Jul 2016Marketing Manager (maternity cover)Responsible for the Marketing department of the group, including Public Relations and Communication, Design, Internal Communication and Digital Marketing. The Marketing department is dedicated to 4 company brands and 3 other own brands in sports and congresses fields.* Press relations & Media Partners* Enewletters and Mailings* Contests* Awards* Internal and external surveys* Video & Photo portfolio* Supervision of Design and Social Media teams* Companies merger communication plan------Sep 2014 - Dec 2015Digital Marketing Manager & Community ManagerDefined the online marketing strategy and processes for all the brands. * social media & community management* website and social networks' analytics and reporting* website and landing pages management, specification and launch * team trainings and support ; event online campaigns' creation and monitoring * technology solutions to perform sales conversion and marketing KPIs of the company * online brand & reputation monitoring * perform social media employee activism * mobile apps

Business development strategy for the Brazilian and French MICE market. > driving business opportunities for the 2 countries in the event field, incentive travel, brand activation, sports events and corporate events> organize sales calls in France and Brazil, exhibition in trade shows and workshops> leading business development trips (fam trips) to foreign partners in Portugal.exclusive by tlc - Business development for a specialist luxury incoming travel agency in Portugal, offering outstanding service and memorable travel experiences.> Managed solutions / reservations team & the marketing and sales strategy (sales fairs exhibition such as Travelweek Sao Paulo, ILTM Americas, LE Miami ) > Developed sales contacts and negotiation.

Organized and implemented sales and marketing strategy for the collection, a new sales representation company in Brazil.Launched a sales and marketing office of a specially selected collection of destination management companies with a proven track record in creating travel destination solutions that helps Brazilian agencies plan and delivery quality conference, event, incentive and luxury leisure travel programmes. 3 DMCs / countries entered the company in less than 3 months.

Sales and Marketing strategy definition and implementation for the luxury wine hotel. Positioned in the niche segments of experiential travel and wine education, The Yeatman was a boutique property privately owned, without the umbrella of a marketing hotel affiliation.Some of the challenges achieved : * setup the sales strategy & participate in the marketing strategy* get the hotel known and recognized in the luxury leisure travel environment* start the distribution in the right channels & get the pricing strategy defined and clarified * select and organize a new sales and reservations team* select the CRS and website provider, build the online marketing strategy. * achieved the selection process and attended some of the main upscale events worldwide (such as ILTM or Pure Life Experiences)

Analyzed the online marketing strategy and search-engine positioning of Blue & Green five-star hotels and resorts. Recommended the actions needed in the website specification taking advantage of Search Engine Optimization,buildlinking and online referral techniques. Recommendation of the visible and hidden texts of Troia Design Hotel new website.

Responsible for Sales and Marketing strategy of 5 SIC television websites, including :* SEO & SEM, domain names* Online partnerships* web analytics* online advertisement & sponsorship proposals.

Responsible for the online marketing strategy implementation, online sales and web distribution of all the 30 hotels in Portugal, through their different brands : Ibis Novotel Mercure and Sofitel.Some of the main accomplishments were:Launch new brand websites in Portuguese, and manage the communication campaign in Portugal. Optimize SEO for the Portuguese hotel pages and their content.Analyze and recommend SEM strategy and web domain names for them.Negotiation with the OTAs (Online Travel Agencies) for a better exposure and sales performance.Teach specific trainings to hotel managers and hotel reservation and reception teams once a year about e-commerce and online marketing performance of their hotels.

Foreign market analysis in the UK, Italy, Spain & Portugal; creation of a database of Incoming agencies abroad; SWOT analysis; reporting system; creation of Sales & Marketing tools

Marketing Trainee in the headquarters in São Paulo, Brazil.5-star hotel chain owned by Varig (former Brazilian airline).

Marketing and Communication Trainee in the MCR department of Amadeus GDS (Global Distribution System) in Madrid : Marketing Competitors´ Research.Researched and analyzed the 4 GDS (Sabre, Amadeus, Galileo and Worldspan) marketing and communication strategies in several countries worldwide.