Responsible for the company's marketing and communications strategies for online and offline channels, as well as overall branding and image.Prepare annual marketing plans with a calendar of campaigns and eventsSet and manage the marketing budgetMonitor the performance of the initiatives, anticipating needs and proposing changes

Analysis and identification of improvements in the current lead generation process for the Spanish marketDefinition and implementation of new strategyMultidisciplinary project team managementAnalysis of results and proposals for continuous improvement

Responsible for the Digital B2B marketing relational program in Portugal and Spain - defining the strategy and implementing the initiatives for both marketsEnsure coordination, execution and control of all brand project activities from the Trade Marketing perspective (development of the marketing and merchandizing plan, people management, timings, budget, KPI’s, suppliers)Closely monitoring the performance of both markets and different tools, anticipating needs and proposing new strategies when necessaryManagement and coach of a team of 5 people in both marketsCreation of a “Digital Culture” through training for teams, training for retail customers, creation of analysis tools and decryption of results

Responsible for the Content Strategy, Content creation and Communication Strategy for the B2B website for the Nordic countriesDevelop and implement improvements on the digital B2B platforms Analysis and report the results of the different developments to ensure ROI and improvement of branded content

Responsible for Volume, Distribution and Merchandising of all PM products in the central area of the country, covering all trade channels, representing 15% of the national volumeManage and coach a team of 5 people

Responsable for the monthly Sales Forecast for domestic and imported productionReporting and subsequent recommendation to the marketing team on performance of brands in the market and sales expectations for new product launches

Responsable for the preparation and development of analyses and reports in line with business needs, that supports Marketing and Sales management in the decision-making process

Responsable for the preparation and monitoring of field work of several market research studies both quantitative and qualitative; Results analysis

Responsible for the acquisition, management, and administration of real property on behalf of several companies.