I find the angles and design effective publicity strategies for small businesses and non-profits to build awareness and "get the word out" through the media. My goal is to place positive publicity for clients on a continual basis in the markets they serve. We build relationships with the appropriate media who will respond to our ideas and media pitches.Clients include a variety of businesses, headquartered in Wisconsin, ranging from the Lake Geneva Cruise Line where we have placed national and international coverage about the iconic Mailboat to a diverse range of clients, including a construction company, a hair salon franchise (53 locations), a financial institution and even a German restaurant.I have been able to share my knowledge and experiences with business people who have enrolled in publicity workshops I conducted throughout Wisconsin. I also published a book, "Publicity Tips and Techniques" through the University of Wisconsin Extension. I also taught a five-credit course to University of Wisconsin upper class students to provide the practical "real world" approach to publicity and public relations. AchievementsFirst recipient of Governor's Trailblazer Thrive Award for 50 years as a woman business owner and continuing to work. Thank you to Gov. Women's Council. Wisconsin First female in Madison to write a column for the sports page for the Capital Times and later for the Wisconsin State Journal. Tennis Talk (in summer) and Ski Scoop (in winter) was published weekly for 14 years.Earned Public Relations Spotlight Award from Midwest Travel Writers Association for receiving international publicity coverage for the Lake Geneva Mailboat Tour.Received Wisconsin Governor’s Trailblazer Award for 25-plus years as a successful woman-owned business. Have provided $100,000 to Madison community nonprofits benefiting young female entrepreneurs. Established a significant Madison Community Foundation fund in honor of my college professor and mentor.