I am a PR Director and Integrated Marketing Communications specialist with extensive global and European experience. I believe in the power of brands and companies to make a meaningful difference in the world, serving as a force for good for consumers, employees, communities, stakeholders, and the planet. As a champion of the written and spoken word and creative thinking, I deliver compelling stories and ideas across earned, owned, and paid channels.I am passionate about culture, innovation, and creativity and thrive on collaborating with talented, generous-minded individuals. I am inspired by ideas that can shape and change the world, challenge perceptions, and influence behavior. I am known for leading and developing iconic brand communication campaigns for brands such as Coca-Cola and Diet Coke, launching new products and global campaigns, and amplifying talent, influencer, and sporting partnerships.I excel in creating engaging content and narratives for both internal and external audiences and have a strong track record in media relations and storytelling. I believe that a good reputation is earned and that storytelling and living the right values are at the heart of every great idea.Key AchievementsLed PR for memorable campaigns such as Share A Coke, Coke Olympics 2012 for Europe, Coke Christmas Campaigns, Diet Coke, and Glaceau VitaminWater and Glaceau SmartWater.Developed purpose-led and sustainable initiatives to protect and enhance brand reputation.Ex Chair and member of the PRCA Consumer Committee.Skills and Expertise:Media and influencer relationsStrategic brand and corporate communicationsAsset and brand partnership managementInternal and external communicationsBrand-led purpose and sustainabilitySocial and digital campaign developmentManaging virtual teams and PR experts across EuropeLeadership communicationsAgency and budget managementWith over 25 years of experience both in-house and agency-side, I bring strategic, creative, and implementational skills to every project, driving impactful and memorable campaigns.Ex Chair and member of the PRCA consumer group and lead regular sessions on consumer PR issues and topics. https://www.youtube.com/watch?v=BHQ0Q7Y_nycWIPR Beand AmbassadorHolmes Innovator Report 2019 https://www.provokemedia.com/ranking-and-data/innovator-25/innovator-25-2019/innovator-25-emea-2019/joan