Joan Ferraro Email & Phone Number

Executive committee sales leader with responsibility for the development and execution of the hotel's sales and marketing strategy for all revenue generating areas of the hotel. Provide leadership support and direction for group, transient and catering sales managers toward achievement of annual sales revenue goals. Engage with key clients and high value accounts in order to strengthen relationships, grow sales and increase market share. Develop and implement annual sales and marketing plan for all room segments, food and beverage, marketing activities, trade shows, advertising and public relations. Assist with the development of the annual hotel budget using group and transient forecasts, taking into consideration special events and citywide compression.Specialties: Sales and Marketing Skills | Certified Meeting Professional | Business Plan Development | Pricing and Sales Strategy | New Business Development | Customer Engagement and Relationship Management | Event Planning, Management and Execution | Coaching & Mentoring Skills

Listed skills include Tourism, Social Media, Yield Management, Online Marketing, and 22 others.