Joan Nelson Email & Phone Number

Bloomington, Mn

Owned and championed all aspects of company sales performance. Personally sold major campaigns while simultaneously helping employees achieve their goals of prospecting and closing new business and growing existing relationships.

St. Paul, Mn

Recruited back to the St. Paul Pioneer Press/AdTaxi​ to improve under-performing sales teams and to staff, direct, mentor, and create a positive customer service culture for the digital advertising operations team. Developed business strategy and steered an evolving company culture as a member of the executive leadership team for sales and marketing.

Greater Minneapolis-St. Paul Area

Supervised digital media managers who negotiated, purchased and optimized media to promote a content-based advertising platform. My team initiated and fostered long term partnerships with major inventory sources to secure media at favorable rates. We interacted daily with the executive team, sales and technology to solve problems, develop, test, launch and market new products.

Greater Minneapolis-St. Paul Area

Exclusive new business sales of strategic and high revenue partnerships for the IB network of local media web sites. Consistently exceeded revenue growth goals (up to +40%). Our partnerships included integrated, branded content and non-traditional advertising.Initially hired as General Sales Manager at www.wcco.com to lead a digital sales team and act as primary liaison for the IB and WCCO-TV business partnership. My team created and executed media sales packages for the web and TV marketplace. TV/Web bundled sales jumped from just 7% to 65% of total annual web revenue under my leadership.

Greater Minneapolis-St. Paul Area

Achieved sales goals for radio advertising, non-traditional advertising, special events and promotional marketing programs to key local retailers and advertising agencies. Recognized with multiple sales awards.

St. Paul, Mn

Provided leadership for 40 sales and marketing employees to exceed newspaper advertising sales goals. We consistently beat plan by growing market share of advertising dollars and developing new revenue opportunities. Key player in strategic planning, budgeting and cross-functional initiatives. Deeply engaged in staffing, employee performance management and development.Graduate of four Knight-Ridder Corporate Marketing Leadership Development Programs.Graduate of Minnesota 100 Women's Mentoring Program.Recipient of Pioneer Press Marketing Excellence Award.Awarded multiple monthly and annual sales recognition awards.