Joanna Giannell Email & Phone Number

Boston Heights, Ohio, United States

Miami, Florida, United States

- Create action-driving product copy and persuasive content that resonates with each of GOJA’s brands and their target audiences.- Create brand voices and tones for each of GOJA’s 29 brands.- Optimize listing content on Amazon.com by combining keyword strategy, product features, and benefits into copy to increase search rankings and conversions.- Assist in developing a variety of editorial, website, and brand identity content as needed.- Stay up to date with e-commerce trends to… Show more - Create action-driving product copy and persuasive content that resonates with each of GOJA’s brands and their target audiences.- Create brand voices and tones for each of GOJA’s 29 brands.- Optimize listing content on Amazon.com by combining keyword strategy, product features, and benefits into copy to increase search rankings and conversions.- Assist in developing a variety of editorial, website, and brand identity content as needed.- Stay up to date with e-commerce trends to execute sharp copy for multiple product categories and products.- Create and proofread all departmental copy.- Collaborate with other members of GOJA's creative team to deliver great work that meets project requirements and timelines. Show less

Cleveland, Ohio, United States

- Write product titles, bullet points, and descriptions for top brands on Amazon and other online retailers.- Create a complete analysis on products and competitors for content audits and product insights.- Optimize content for search engines by researching, writing, revising and proofreading copy.- Combine keyword strategy, product features and benefits into copy that will help a product to rank higher and convert more often on Amazon.com.- Collaborate with the Amazon… Show more - Write product titles, bullet points, and descriptions for top brands on Amazon and other online retailers.- Create a complete analysis on products and competitors for content audits and product insights.- Optimize content for search engines by researching, writing, revising and proofreading copy.- Combine keyword strategy, product features and benefits into copy that will help a product to rank higher and convert more often on Amazon.com.- Collaborate with the Amazon strategists, advertising team, and design team to optimize our client's products to increase visibility and profitability.- Run A/B testing on eligible listings and make strategic decisions on how to effectively optimize listings according to the data collected. Show less

Cleveland, Ohio, United States

- Write product titles, bullet points, and descriptions for top brands on Amazon and other online retailers.- Create a complete analysis on products and competitors for content audits and product insights.- Optimize content for search engines by researching, writing, revising and proofreading copy.- Combine keyword strategy, product features and benefits into copy that will help a product to rank higher and convert more often on Amazon.com.- Collaborate with the Amazon… Show more - Write product titles, bullet points, and descriptions for top brands on Amazon and other online retailers.- Create a complete analysis on products and competitors for content audits and product insights.- Optimize content for search engines by researching, writing, revising and proofreading copy.- Combine keyword strategy, product features and benefits into copy that will help a product to rank higher and convert more often on Amazon.com.- Collaborate with the Amazon strategists, advertising team, and design team to optimize our client's products to increase visibility and profitability.- Run A/B testing on eligible listings and make strategic decisions on how to effectively optimize listings according to the data collected. Show less

Cleveland/Akron, Ohio Area

- Format and edit press releases to be distributed via wire service and online news outlets.- Completed an intensive six-month course to learn the best practices and functionality of Search Engine Optimization to help counsel clients on distribution options and best practices for press release formatting and SEO.- Actively engage with audience and expand our network of followers through curating the Twitter handle @PRNpets.- Compose and distribute posts on Beyond Byline’s Media… Show more - Format and edit press releases to be distributed via wire service and online news outlets.- Completed an intensive six-month course to learn the best practices and functionality of Search Engine Optimization to help counsel clients on distribution options and best practices for press release formatting and SEO.- Actively engage with audience and expand our network of followers through curating the Twitter handle @PRNpets.- Compose and distribute posts on Beyond Byline’s Media Insider weekly blog.- Co-lead PR Newswire's extensive SEO Certification to help certify colleagues into becoming SEO experts.- Experience in creating artwork in Canva.- Basic knowledge of HTML/CSS from completing an HTML certification class provided by PR Newswire.- Foster a positive and interactive learning/work environment by co-leading a tables training for new hires.- Create fun and collaborative sales contests to assist my team in meeting our monthly sales goals.- Engage as a member or participant in various employee committees and events that help contribute to the work flow and to the company as a whole. Show less

A non-profit organization that works to help meet human need, create community and work for justice for the great area of Toledo, Ohio.

Bachelor, Communications

Activities and Societies: Perry Field House Student Supervisor 2009/2010. Interpersonal Communication Organization member. American.

Common Study