Joanna Kim Email & Phone Number

Currently, I provide strategic communications consultation and development for the marketing of products and services. My main focus has been on B2B and B2C content marketing, lead generation, demand generation, internal and external communications, multi-channel digital marketing, social media, thought leadership, PR/media, and event marketing.Some achievements:• Produced the first in-house lead nurture program for standalone Humana Wellness products and services, achieving 234% of impressions goal and 97% of marketing-qualified leads goal• Managed a media/PR campaign with 3.9 million unique visitors, the most media coverage at the time• Delivered search engine optimization (SEO) content strategy, increasing clicks to pages by 345% and natural search sessions by 10% year over year, as well as decreasing bounce rates by 20%.• Increased social media following among members, including a 3% increase in Facebook, our primary platform, despite the platform’s overall decline in users in 2018• Awarded the Humana Shining STAR in 2016 for promoting the Go365 3-Year Study with successful results• Awarded the Humana North STAR Award in 2018 for creating the first standalone Wellness sales and acquisition strategyI have been writing and editing professionally for almost 20 years. Most of my background has been in industries related to health and wellness, nonprofit, and web marketing.Specialties: Marketing strategy, corporate communications, PR/media, sales and lead generation, B2B and B2C communications, internal communications/HR writing, copyediting, proofreading, project management especially for publications

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  University Of Maryland

  Bachelor Of Arts (B.A.)