Joanna Baldwin Mallory Email & Phone Number

Sydney, Australia

Washington Dc-Baltimore Area

Research and development of giant screen film project, and NSF proposal preparation. $3 million in funding.

Greater New York City Area

American Spring LIVE, a NATURE special seriesAmerican Spring LIVE (ASL). Funding secured: $2.85 million, National Science Foundation.PBS’s signature NATURE series has launched a groundbreaking new prime-time series, American Spring LIVE, which will capture the spectacle of spring on camera and in real time as it happens across the country. This unprecedented television event will be broadcast over April 29, April 30 and May 1, 2019 from iconic locations across America – from ecosystems ranging from the Rockies to the Everglades, and from inner-city parks to remote wilderness preserves. A diverse group of researchers and citizen scientists will speak directly to the audience live as they investigate how a wide range of organisms respond to the change of seasons. They will share their insights into the natural world from remote locations and reveal new technologies that make their discoveries possible. An innovative social media component will encourage the audience to participate in the event on a second screen – directly commenting on and asking questions of on-air scientists, and inspiring viewers to join in the adventure of science.

Greater Minneapolis-St. Paul Area

In 2012, JoAnna Baldwin Mallory came to National Productions at Twin Cities Public Television (tpt) as Executive Producer to launch the tpt Center of Excellence in Bioscience and Health. A first in public media, the Center responded to a transformative era in life science, in which 21st-century genetic research is unlocking the secrets of human health and disease. Building on tpt’s leadership as a national producer for the PBS system, and her own experience creating and financing new communications initiatives, the Center served as the branded PBS media hub for bioscience and health content, and expanded the PBS mission to new audiences and venues. During her tenure, Baldwin Mallory produced Going to War with Sebastian Junger and Karl Marlantes (https://youtu.be/WuliI6OJXZ8 and Amazon Prime). War is a horrific but strikingly persistent aspect of the human condition. But for soldiers throughout history, war is also the ultimate paradox. Combat experience is filled with fear, pain and grief. Yet at the same time, it can be exhilarating and meaningful, providing a profound sense of purpose and feelings of brotherhood—even love. Led by authors and on-camera guides Sebastian Junger and Karl Marlantes, Going to War is a prime-time PBS special premiering in 2018 that immerses audiences in the warrior’s experience in all its power and emotion. Slipping seamlessly from present to past, this gripping story captures the gritty mental and physical transformation of troops in training; thrusts viewers into the soldier’s direct experience of combat, delving deep into the psychologically complex world of warfare; and witnesses the soldier’s homecoming, intimately revealing the veterans’ quest to rejoin civilian society, revisit life goals and aspirations, and ultimately redefine themselves.

Greater Boston Area

Science and Society: A Center of Excellence develops and implements large scale multi-platform media projects dedicated to public engagement in science, as well as public understanding of the arts and humanities. The Center grows out of, and builds on landmark projects originally launched through the Office of New Ventures at Partners HealthCare including the giant screen film project, Wired to Win: Surviving the Tour de France, and the international conference Science and Society: Closing the Gap. The Center has worked with international partners, including SK Films (Toronto), Principal Large Format (London), and Cosmic Picture (London). Specifically, the Center developed and secured almost $3 million from the National Science Foundation for Flight of the Butterflies, a giant screen film project on the biology and migrations of monarch butterfies, with Baldwin Mallory serving as co-Executive Producer.The Center has developed The Human Odyssey: Secrets of Our DNA, an ambitious film and outreach project on genetic research, and is developing a multi-market plan representing a new approach to public communications on healthy living and disease prevention. Center principals also offer consulting services for national organizations and individual clients on a variety of public communications projects as well as advising on, and leading national fundraising campaigns.

Greater Boston Area

Served as Founding Director in the launch of the Office of New Ventures at Boston-based Partners HealthCare System ($5 billion annual budget), creating guiding principles, project pipeline, and fundraising strategies that brought Partners and the academic medical community into large-scale public science education and media for the first time. Worked directly with Partners trustees in approval of plans and long-term support of programs. Roster of projects ranged from international giant screen film projects, including the NSF and Ortho McNeill funded Wired to Win (neuroscience), and the international conference, Science and Society: Closing the Gap; to the creation of communications plans for top ranked hospitals and public health organizations, among other accomplishments.

New York City

Ms. Baldwin Mallory came to Thirteen/WNET with extensive experience in public television – producing primetime series and consulting with WQED, Pittsburgh; and engaging in strategic consulting for WGBH, Boston. At WNET she served on the station program pipeline executive team, and was a key contributor to reinvigorating science programming, bringing renewed funding to science strands after a lengthy station hiatus. She established and served as Project Director for the ‘first ever’ WNET Humanities Initiative, and with major funding from NEH launched a $5 million endowment to fund R&D for new humanities projects. Her fundraising brief extended to program underwriting for all station projects which yielded $45 million during her five year tenure.As a department head, she worked closely with station signature series, including NATURE, American Masters, and Great Performances; and had strong working relationships with Discovery, MacNeil-Lehrer Productions, National Geographic, David Grubin Productions, and Ric Burns’ Steeplechase; as well as with international producers, including U.K.-based Granada, Principal Large Format [producers for BBC and Channel Four] and Canadian-based SK Films and Primesco, among others. In a senior management position, she directed a station department composed of five full-time professionals and various freelance producers and writers in the assessment of station project pipeline, the consideration of new projects, and project financing. While she fully developed and launched diverse projects, she also oversaw and made material contributions to, a substantial roster of station projects crossing diverse subject areas, including high profile programming series and strands in science, humanities, and in children's programming.

B.A., Art History, Film

Phd, Abd, Art History, Film