Joanna Christopoulos Devito Email & Phone Number

New York City

• Promoted to Marketing Director in 2013.• Completed a “Managing for Higher Performance” management course in 2014.• Focus on enhancing IMN’s portfolio of events by establishing and maintaining long term relationships with key industry associations, publications & other media outlets locally and internationally. • Negotiate and manage non-monetary barter arrangements with each Media/Association partner. Partnership agreements include print ad visibility, dedicated email shots to members/subscribers, banner ad placement, newsletter and website visibility and social media campaigns.• Increase delegate revenue and surpass targets year on year using various marketing strategies.• Responsible for managing our design and graphics team; working with them to create artwork for our website and generate new ideas to help increase SEO and overall look of our branding and image.• Supporting and responsible for training new candidates for our marketing team.• Manage the design process and maintenance of each conference brochure and website, including image selection, colors and overall layout.• Proofing and signing off on all marketing material (including postcards, brochures, event websites, conference collateral, etc)• Conduct thorough analysis to determine detailed marketing plan/goals for each event, based upon target audience and last year’s performance.• Responsible for the marketing budget for each event, including direct mail, email marketing, list rentals, targeted mailings and LinkedIn ads.• Monitor email campaign analysis to determine and export potential sales prospects. • Communicate with sales team, conference producers, CEO & Managing Director regularly to analyze and improve overall strategy.• Utilize relevant social media channels to further promote events.• Helped increase our LinkedIn membership by 33% in 2014.

New York City

• Enhance IMN’s real estate portfolio of events by establishing and maintaining long term relationships with key industry associations, publications & other media outlets locally and internationally. • Negotiate and manage non-monetary barter arrangements with Media/Association partners. Partnership agreements include print ad visibility, dedicated email shots to members/subscribers, banner ad placement, newsletter and website visibility and social media campaigns.• Work with our design team and web developers to create artwork for our website and generate new ideas to help increase SEO and overall look of our branding and image.• Conduct thorough analysis to determine detailed marketing plan/goals for each event, based upon target audience and last year’s performance.• Manage the design process and maintenance of the conference brochure and website, including image selection, colors and overall layout.• Responsible for the marketing budget of each event, including direct mail, email marketing, list rentals, SIBS and printing/postage costs.• Communicate with my sales team on a weekly basis for each event to discuss key selling points and additional details to be used in effective sales pitches.• Monitor email campaign analysis to determine and export potential sales prospects. • Communicate with sales team, conference producers and division managers regularly to analyze and improve overall strategy.• Utilize relevant social media channels to further promote events.

New York, Ny

- Conducted thorough analysis to determine detailed marketing plan/goals for each event, based upon target audience - Managed the design process of the conference brochure and website, including image selection, colors and overall layout- Responsible for the marketing budget of each event, including direct mail, email marketing, list rentals, SIBS, faxes and printing/postage costs- Scheduled sales team briefings for each event to discuss key selling points and additional details to be used in effective sales pitches - Monitored email campaign analysis to determine and export potential sales prospects - Communicated with sales team, conference producers and division manager regularly to analyze and improve overall strategy- Utilized relevant social media channels to further promote events

- Enhanced ACI's portfolio by establishing and maintaining long term relationships with key industry associations, publications & several other valuable media outlets locally and internationally - Researched applicable media partners and negotiated contracts via email, telephone and face-to-face meetings- Ensured long term, mutually beneficial, relationships with media partners - Obtained free advertising opportunities through negotiations with various online and print publications

- Responsible for forming and maintaining long term business relationships with organizations and institutions that increased profitable business- Collaborated with strategy team, IT development and other key stakeholders to identify market opportunities, problems and solutions- Conducted primary and secondary market research and familiarized myself with the competitive environment- Developed product marketing plans and sales material

Intern for Last Call with Carson Daly- Worked with the Researchers, Audience Coordinators, Segment Producers and Executive Producer in the office and on set- Participated in staff/production meetings, edit sessions, and assisted in upcoming quest research