Joanna Gibson-Coburn Email & Phone Number

Austin, TX, US

Florida, North Palm Beach, US

Round Rock, Texas, US

Improving the overall customer experience for Dell's global HR suite of services through global usability testing, content management, artificial intelligence, and chatbots.

Develop marketing programs that meet client needs from, product messaging to marketing that drives sales leads. Responsible for content development: exec. presentations, brand guidelines, blogs, email campaigns, editorial calendars and sales collateral (customer presentations, datasheets and scripts).

San Antonio, Texas, US

• Led content strategy for $20M brand campaign, product marketing editorial calendars, and master email drip campaign. Worked with a team of 5 writers to develop content, ensured content was following strategy and.
• Led email nurture campaign. Included: blogs, infographics, videos, whitepapers, webinars & customer presentations. Results: 67% increase in leads and 20% increase in sales over a 6 month period.
• Led Master Email Campaign – from brand to 6 product lines, 160 emails & 68 assets. Identified customer journey from paid media to downloaded content - Reach of 400,000 (Rackspace – Content Strategist)

Round Rock, Texas, US

• Led a global team of 20-25 people to launch the integrated go-to-market plan for Dell’s Tier 1 commercial support service, ProSupport Plus, that yields $5M+ in revenue annually. Developed supporting assets and training.
• Led value proposition, included legally approved competitive claim; "ProSupport Plus is the only proactive commercial support service that reduces downtime by 95%". Resulted in effective messaging that drove sales to.

Round Rock, Texas, US

• Defined market position, messaging and go-to-market launch for Dell's premier consumer support service. Executed the go-to-market plan and sales training. Integrated messaging into all global campaigns.
• Led Social Media pilot for Dell Tech Concierge that proved effectiveness of Content Marketing. In 3 months, gained 300+ followers, a reach of 2500+ and 50+ engagements

Round Rock, Texas, US

• Managed the global creative campaigns for Dell services, software & solutions. Awards received: Bronze Award – Messaging Toolkit, Brand All-Star, Leadership in driving creative launch process
• Led global development of launch process for consumer campaign launches. Created brand consistency and reduced creative costs (Dell – Consumer Campaign Manager)
• Hired and managed the internal Creative team resulting in $500K yearly savings.
• Developed Regional Brand Toolkit - increased usage of corporate creative to 100%

Round Rock, Texas, US

• Managed and merchandised Small Business Solutions website (www.dell.com/sb360). Merchandising included, paid media, SEO, content integration and social media. Designed, developed and managed SMB Trailblazer Community.
• Launched and managed the Small Business Solutions website (www.dell.com/sb360). Built on a new platform in 13 countries, 4 languages with an annual productivity benefit of $2 million.
• Designed, managed and merchandised the SMB Trailblazer Community (www.dell.com/customerstories) in 7 countries on the Telligent Platform, supporting 8 languages.

Round Rock, Texas, US

• Software designer and usability expert, business analyst to determine needs, IT liason to document features, functionality and technology. Managed development, QA, launch, communications and training.
• Designed and launched Dell’s global intranet – Led testing and development. Ability to find employee info. increased to 93%. Proved an annual productivity benefit equaling $36 million. Awarded NNG’s Best intranet of.
• Served as usability facilitator, trainer, and designer for new Corporate Directory with an annual productivity benefit equaling $48 million.
• Met strategic goals of SIMPLE—STANDARD—GLOBAL achieving a productivity benefit equaling $1.79M

Round Rock, Texas, US

• Conceptualized, sold, designed, managed, implemented and launched Dell’s worldwide sales tool: Product Central. Annual productivity benefit of 3.6 million.
• Awarded the Exclusive: ESG VP Award 2004

Ba, Arts

Certification, Marketing

Associate Of Arts (A.A.), Graphic Design, Video Editing & Multimedia Classes