Joanna Gibson-Coburn Email and Phone Number
Joanna Gibson-Coburn work email
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Joanna Gibson-Coburn personal email
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I am an analytical creative leader with 20+ years of integrated marketing experience and 9+ UX research experience. Obsessed with delivering the best customer experiences through a deep understanding of the target audiences, the customer's journey, and business goals. Experience includes the ability to develop, lead, and execute global programs via digital marketing, user experience research, content marketing, go-to-market strategy, life-cycle management, demand generation, sales enablement, and training.Proud to report I have accomplished the completion of strategic global initiatives that resulted in a reduction of effort saving my company $3.6 million year over year, launched a SaaS product exceeding projected revenue by $1.2 million in the first 6 months, and increased CSAT 35% and eNPS 50+ for a suite of tools in 18 months. I pride myself on being an effective communicator and collaborator with opinions rooted in data who delivers ideas with an interpersonal touch that earns trust and cultivates positive relationships across organizations. Known for ability to pivot quickly, get creative when needed, and deliver quality on-time.Bachelor of Arts - San Diego State UniversityCertified: User Experience Research, StratX – Strategic Marketing, Pragmatic Marketing, Strategic Marketing in Action
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Content Marketing ManagerHart Intercivic Jun 2021 - PresentAustin, Tx, Us
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Launch ManagerVirtual Intelligence Briefing Mar 2021 - Jan 2022Florida, North Palm Beach, Us -
User Experience ConsultantDell Technologies Mar 2018 - Sep 2020Round Rock, Texas, UsImproving the overall customer experience for Dell's global HR suite of services through global usability testing, content management, artificial intelligence, and chatbots. -
Marketing ConsultantAscendiosa Mar 2017 - Feb 2018Develop marketing programs that meet client needs from, product messaging to marketing that drives sales leads. Responsible for content development: exec. presentations, brand guidelines, blogs, email campaigns, editorial calendars and sales collateral (customer presentations, datasheets and scripts). -
Sr. Content Marketing StrategyRackspace, The #1 Managed Cloud Company Jun 2015 - Feb 2017San Antonio, Texas, UsLed content strategy for $20M brand campaign, product marketing editorial calendars, and master email drip campaign. Worked with a team of 5 writers to develop content, ensured content was following strategy and telling a compelling story. Led A/B testing and analytics to ensure effective content. • Led email nurture campaign. Included: blogs, infographics, videos, whitepapers, webinars & customer presentations. Results: 67% increase in leads and 20% increase in sales over a 6 month period. • Led Master Email Campaign – from brand to 6 product lines, 160 emails & 68 assets. Identified customer journey from paid media to downloaded content - Reach of 400,000 (Rackspace – Content Strategist) -
Global Support And Deployment—Product Marketing ManagerDell Apr 2013 - Jun 2015Round Rock, Texas, UsLed a global team of 20-25 people to launch the integrated go-to-market plan for Dell’s Tier 1 commercial support service, ProSupport Plus, that yields $5M+ in revenue annually. Developed supporting assets and training including: Sales Enablement, Dell.com, Channel messaging, Print, Video and Event planning. • Led value proposition, included legally approved competitive claim; "ProSupport Plus is the only proactive commercial support service that reduces downtime by 95%". Resulted in effective messaging that drove sales to exceed 3 mo. revenue goal by $1.2M.
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Global Consumer Services Portfolio—Product Messaging And MarketingDell Apr 2012 - Apr 2013Round Rock, Texas, UsDefined market position, messaging and go-to-market launch for Dell's premier consumer support service. Executed the go-to-market plan and sales training. Integrated messaging into all global campaigns. • Led Social Media pilot for Dell Tech Concierge that proved effectiveness of Content Marketing. In 3 months, gained 300+ followers, a reach of 2500+ and 50+ engagements
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Global Consumer Creative Marcom—Services, Software, & SolutionsDell Aug 2010 - Apr 2012Round Rock, Texas, UsManaged the global creative campaigns for Dell services, software & solutions. Awards received: Bronze Award – Messaging Toolkit, Brand All-Star, Leadership in driving creative launch process • Led global development of launch process for consumer campaign launches. Created brand consistency and reduced creative costs (Dell – Consumer Campaign Manager) • Hired and managed the internal Creative team resulting in $500K yearly savings. • Developed Regional Brand Toolkit - increased usage of corporate creative to 100%
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Global Smb Marketing—OnlineDell Oct 2008 - Aug 2010Round Rock, Texas, UsManaged and merchandised Small Business Solutions website (www.dell.com/sb360). Merchandising included, paid media, SEO, content integration and social media. Designed, developed and managed SMB Trailblazer Community (www.dell.com/customerstories) in 7 countries - 8 languages.• Launched and managed the Small Business Solutions website (www.dell.com/sb360). Built on a new platform in 13 countries, 4 languages with an annual productivity benefit of $2 million. • Designed, managed and merchandised the SMB Trailblazer Community (www.dell.com/customerstories) in 7 countries on the Telligent Platform, supporting 8 languages.
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Global Hr—Application & Web Design, Project Management & Usability Program ManagerDell Mar 2005 - Oct 2008Round Rock, Texas, UsSoftware designer and usability expert, business analyst to determine needs, IT liason to document features, functionality and technology. Managed development, QA, launch, communications and training. • Designed and launched Dell’s global intranet – Led testing and development. Ability to find employee info. increased to 93%. Proved an annual productivity benefit equaling $36 million. Awarded NNG’s Best intranet of 2008. (Dell - HRIM Application Design) • Served as usability facilitator, trainer, and designer for new Corporate Directory with an annual productivity benefit equaling $48 million. • Met strategic goals of SIMPLE—STANDARD—GLOBAL achieving a productivity benefit equaling $1.79M
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Global Online—Marketing & Project ManagerDell Sep 2000 - Mar 2005Round Rock, Texas, UsConceptualized, sold, designed, managed, implemented and launched Dell’s worldwide sales tool: Product Central. Annual productivity benefit of 3.6 million. • Awarded the Exclusive: ESG VP Award 2004
Joanna Gibson-Coburn Skills
Joanna Gibson-Coburn Education Details
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San Diego State UniversityArts -
U.T. Extended StudiesMarketing
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Uc Santa BarbaraVideo Editing & Multimedia Classes
Frequently Asked Questions about Joanna Gibson-Coburn
What company does Joanna Gibson-Coburn work for?
Joanna Gibson-Coburn works for Hart Intercivic
What is Joanna Gibson-Coburn's role at the current company?
Joanna Gibson-Coburn's current role is Content Marketing Manager, Digital Marketing, UX.
What is Joanna Gibson-Coburn's email address?
Joanna Gibson-Coburn's email address is jo****@****ell.com
What is Joanna Gibson-Coburn's direct phone number?
Joanna Gibson-Coburn's direct phone number is +151265*****
What schools did Joanna Gibson-Coburn attend?
Joanna Gibson-Coburn attended San Diego State University, U.t. Extended Studies, Uc Santa Barbara.
What skills is Joanna Gibson-Coburn known for?
Joanna Gibson-Coburn has skills like Digital Marketing, Product Marketing, Management, Program Management, Marketing Strategy, Social Media Marketing, Social Media, Online Marketing, Digital Media, Demand Generation, Online Advertising, Cross Functional Team Leadership.
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