Joanna Lund Email & Phone Number

York, England

United Kingdom

Lean, flexible and incisive marketing and communications service for ambitious companies looking to drive revenue and brand reputation to FTSE 250/FORTUNE standard without incurring fixed departmental cost. A 'hands-on' unique consultancy led by former in-house company marketers who understand commercial stakes, how to grow revenues and develop organizations with full KPI accountability. Robust track record in delivering through-the-line B2B/B2C campaigns across digital and social marketing… Show more Lean, flexible and incisive marketing and communications service for ambitious companies looking to drive revenue and brand reputation to FTSE 250/FORTUNE standard without incurring fixed departmental cost. A 'hands-on' unique consultancy led by former in-house company marketers who understand commercial stakes, how to grow revenues and develop organizations with full KPI accountability. Robust track record in delivering through-the-line B2B/B2C campaigns across digital and social marketing, media and employee relations, brand and new product development, crisis and issues defence. Strong in-house matrix and international experience, partnering and 'win' mentality. Non Executive Director, Family Fund Business Services. Show less

Tasked to drive guest satisfaction scores, team creation, retention and full brand compliance within FH site assets.

Oxford, United Kingdom

High performance track record in managing continuous corporate change, organisation re-design and material global and regional acquisitions and divestments. Double-digit revenue growth off $2.4bn via strong client acquisition and retention. Disparate teams and silo'd marketing communication services harmonised under cohesive and transformative leadership to deliver full IPO readiness, Principal Operating Company creation and wholescale Nielsen product and service integration across 40+ West and… Show more High performance track record in managing continuous corporate change, organisation re-design and material global and regional acquisitions and divestments. Double-digit revenue growth off $2.4bn via strong client acquisition and retention. Disparate teams and silo'd marketing communication services harmonised under cohesive and transformative leadership to deliver full IPO readiness, Principal Operating Company creation and wholescale Nielsen product and service integration across 40+ West and Central/East European markets. $1m fixed cost savings generated in first year, with lean team approach and high impact customer acquisition outcomes earning first-ever conferred Presidential 'Team Excellence'​ Award. Breakthrough Nielsen best practices in digital marketing conceived and scaled. Strong digital and social mindset, entrepreneurial strength and resilience. A leader dedicated to individual and team coaching, inspiring loyalty, performance and longevity. Trusted counsellor as member of Nielsen's Executive Council and as core team member of 'Women in Nielsen'. A passion for building differentiated revenue generation within challenging, digital and volatile consumer/shopper environments. Show less

Windsor, Surrey, United Kingdom

Created and built a pioneering full service marketing organization, founded on managing virtual and diverse associate networks and delivering profitable growth within first year. Early blogger and digital/social media pioneer. Work included training the EMEA Headquarters of a global IT company in proactive brand management and crisis defence in the context of social media activism, guiding and counselling their move to a Prinicipal Operating Company (fiscal and reputation protection); launching… Show more Created and built a pioneering full service marketing organization, founded on managing virtual and diverse associate networks and delivering profitable growth within first year. Early blogger and digital/social media pioneer. Work included training the EMEA Headquarters of a global IT company in proactive brand management and crisis defence in the context of social media activism, guiding and counselling their move to a Prinicipal Operating Company (fiscal and reputation protection); launching Phillip Kotler/John Caslione's reference business book (A New Era of Turbulence). Social media speaker.Services covered: • Digital Marketing, SEO and Social Media Management• Crisis & Issues Management • Media & Employee Engagement • Merger/Acquisition communications • In-house Department Design & Development• Agency Recruitment & Evaluation • Conference/Event Management • Executive Coaching Show less

Reigate, Surrey, Uk

Member of European Leadership Team to drive international corporate marketing and communications strategy through merger/acquisitions, crisis and issues management, government-, media- and employee relations.Penetrative, 'guerilla' marketing campaigns delivered through large brand team networks across Andrex, Kleenex, Huggies and professional healthcare portfolio. Chair of European/EU industry association taskforces to create EU and national government lobbying agenda. CSR leadership. Chair of… Show more Member of European Leadership Team to drive international corporate marketing and communications strategy through merger/acquisitions, crisis and issues management, government-, media- and employee relations.Penetrative, 'guerilla' marketing campaigns delivered through large brand team networks across Andrex, Kleenex, Huggies and professional healthcare portfolio. Chair of European/EU industry association taskforces to create EU and national government lobbying agenda. CSR leadership. Chair of HQ crisis management team. Market research and insights delivered to inform and influence new product development. Show less

London, United Kingdom

Responsible to launch and strengthen digital imaging services and product profile across Europe whilst helping shape global positions around new acquisitions and strategic alliances forged in Europe. COO support and integration of entire Corporate, consumer/technology and B2B agencies across the region. Consumer segmentation-based marketing to penetrate European markets and achieve leadership postiion across consumer camera, inkjet and CD/image storage solutions. Corporate and strategic trade… Show more Responsible to launch and strengthen digital imaging services and product profile across Europe whilst helping shape global positions around new acquisitions and strategic alliances forged in Europe. COO support and integration of entire Corporate, consumer/technology and B2B agencies across the region. Consumer segmentation-based marketing to penetrate European markets and achieve leadership postiion across consumer camera, inkjet and CD/image storage solutions. Corporate and strategic trade media representative on consumer tech trends and industry issues. Show less

London, United Kingdom

Reporting to Lucas Industries plc CEO, responsible to launch Lucas' automotive original equipment and aftermarket product and services and build credentials across developing and emerging markets, notably China and the USA as well as Europe. Through-the-line brand management including securing consistency of brand execution and mobilization of global teams across new systems launches, exhibition and conference presence, financial and investor communications, media and crisis affairs. Active… Show more Reporting to Lucas Industries plc CEO, responsible to launch Lucas' automotive original equipment and aftermarket product and services and build credentials across developing and emerging markets, notably China and the USA as well as Europe. Through-the-line brand management including securing consistency of brand execution and mobilization of global teams across new systems launches, exhibition and conference presence, financial and investor communications, media and crisis affairs. Active government affairs at Brussels; diversity and inclusion leader. Show less

London, United Kingdom

Global responsibility to execute hostile bid defence, corporate identity change and associated brand overhaul, investor and corporate media relations, corporate advertising and national newspaper teaser campaigns, annual reporting, CEO communications. Activities led to successful bid mitigation and doubling of Nielsen share price. Company status and values transformed from "parts manufacturer" to high-tech systems integrator for the world's most advanced technical industries: GE, Boeing, BMW....

B.A Joint Honours, French & German

Activities and Societies: Ladies Football, Drama Club BA Joint Honours French and German with working internships at Nestle (Hamburg).

Dipm, Marketing

Post Graduate Marketing Diploma

Master Of Arts, European Management

Master of Arts, European Management