• Ensured effective delivery of high quality, highly differentiated and compelling ‘through the line’ campaigns on time and within budget• Supported the Marketing Director in the development, briefing and implementation of the marketing strategy, efficiency plan and initiatives• Planned and conducted CRM database training programmes for all employees, including identification of needs and areas of improvement to support business processes• Line managed the Marketing Assistant’s workload, conducted coaching/mentoring and appraisals• Bi-annual Google Analytics top line report presented to the Founding Directors, making recommendations for improvement • Planned and executed the content marketing, social media and SEO strategy• Strong copywriting skills; proven ability to manage the company website• Worked closely with the Marketing team to ensure the delivery of the webinar programme, events and client hospitality, making recommendations for process and performance improvement.• Developed and maximised third party relationships to deliver on brand objectives and strategies