Joanna Rothermel, Cmd Email & Phone Number

Fairfax, VA

Fairfax, VA

Fairfax, VA

Fairfax, VA

Bethesda, MD

Responsible for developing, implementing and evaluating the strategic marketing plan for regional flagship shopping center with primary goals of increasing sales, traffic and net operating income. Supervise all marketing operations including event planning and execution, advertising, community/public relations, media relations, digital business, retailer.

Jacksonville, Florida Area

Responsible for developing, implementing and evaluating the strategic marketing plan for the shopping center with primary goals of increasing sales, traffic and net operating income. Specifically selected to plan, organize and execute the marketing strategy and events for the Grand Opening of the center. Implemented marketing strategy, community and media.

Sarasota, FL

Responsible for developing, implementing and evaluating the strategic marketing plan for two regional shopping centers with the primary goals of increasing sales, traffic and net operating income. Managed all marketing operations including community/public relations, media relations, retailer relations, special events, advertising, sponsorships and.

Tampa, FL

Under the general supervision of the Marketing Director, responsible for assisting in establishing and coordinating all marketing functions for the center’s business to ensure tenant and customer growth.

Responsible for securing business to business advertising for international, national and regional trade and professional associations within several diverse industries. Called on to develop and implement the sales strategy and lead and motivate the advertising sales team on several projects which regularly exceeded assigned sales targets.