Jo Anna Shuba, M.S. Email & Phone Number

Maryland, United States

Responsible for the marketing and business development activities of the credit union.

Wilmington, Delaware

Manage a major co-brand credit card program within the Travel & Affinity segment. •Build and maintain strong partner relationships with key contacts and executive management.•Deliver P&L goals, product strategy, existing customer marketing strategies.•Drive product, value proposition development and innovation. •Lead cross functional teams in support of the growth of travel and affinity segment.

White Marsh, Maryland

Supervise Account Management Services and manage system marketing efforts for hospitals, regional service lines and multiple diversified businesses of MedStar Health. Work with corporate VP of Marketing on system branding efforts and other corporate initiatives. Together with ad agency and internal stakeholders, created impactful branding campaign for the system including a comprehensive multi-media effort consisting of 9 television commercials, digital marketing, outdoor and print.

Baltimore, Maryland Area

Managed two marketing/communications teams at MedStar Union Memorial and MedStar Good Samaritan Hospitals, including marketing, publications, internal communications, community outreach, media/public relations, special events, graphic design and administrative functions. • Key contributor to corporate committee charged with rebranding MedStar Health.• Planned successful marketing campaigns for the hospitals’ key service lines, including Cancer, Heart, Orthopedics, Rehabilitation, Sports Medicine and The Curtis National Hand Center.• Developed the first-ever Baltimore, MD and Washington, D.C. regional marketing campaigns.As MedStar Union Memorial is the official medical provider for many area professional, collegiate, social, and high school sporting teams, my role included oversight of our marketing relationships with the Baltimore Ravens, Ripken Baseball, the Baltimore Blast, US Lacrosse, and numerous Maryland college and high school teams.

Managed employee brand/recruitment marketing for this organization with 16,000 employees. Established long-term strategies for eight hospitals and entities while also providing day-to-day marketing/communications services. Developed and implemented comprehensive marketing plans and coordinated corporate branding initiatives across each entity. Moved traditional print recruitment efforts to effective online recruitment strategies.

As a stay at home mom, I wanted to keep a foot in the door of the business world and stay in touch with many of my colleagues. I put my Master's thesis to work, which was based on starting my own marketing/communications consulting firm. Offered freelance marketing, advertising, writing, editing, public relations, PowerPoint design/content development, and design/layout services. Clients included Johns Hopkins Medicine, National City Bank, Bon Secours Hospital, Child Guide Magazine and Pinnacle Communications.

Baltimore, Maryland Area

Developed advertising/branding strategies for the Retail, Business and Capital Markets divisions of this regional bank. Managed advertising agencies in planning and executing marketing/branding initiatives.Managed marketing projects by working with product management and external advertising agencies. Managed web content development projects. Supervised intranet sites for multiple departments. Developed and executed direct mail and e-mail marketing campaigns.

Served MedStar Health for four years, two of which spent at Church Home and Hospital:Created effective healthcare communication strategies with the community, physicians, employees, volunteers and corporate marketing department. Managed department which served as in-house marketing/communications agency for the hospital; supported all communication needs including overseeing the writing, editing and production of internal and external newsletters; planned and executed marketing/communications initiatives for the hospital.

Lutherville, Maryland

Developed, implemented and executed public relations plans. Managed PR agency and served as contact for media. Assisted internal communications department with developing and writing all communications, newsletters and collateral materials. Assisted in the design of marketing/communication presentation materials. Saw a need for, and created an internal e-newsletter to build awareness of business goals among leadership at the various diversified businesses and hospital sites.

Baltimore, Maryland

Account Executive,Client list: Precision Tune Franchises in five states, and The Cosmetic Center.Started working as an administrative assistant the day after graduating college. Promoted to Account Coordinator within a month. A few months later promoted to Assistant Account Executive, and then Account Executive all within less than 18 months.

Baltimore, Maryland Area

Wrote press releases, managed PR and communications efforts, and contributed to event planning.

Master Of Science - Ms, Marketing, 4.0

Bachelor Of Arts - Ba, Communications And Marketing

Master Of Science - Ms, Marketing