Joanna Umbers Email & Phone Number

Sydney, NSW, AU

• Responsible for the clinical marketing and education execution for the entire portfolio, contributing to setting the strategic direction, and positioning Philips as the clinical leader in the sleep and respiratory care.
• Developing a deep understanding of the patient pathway and identifying areas to influence and drive growth.
• Adapting global programs or developing new programs to be used by the local team to drive growth in each channel. Ensuring effective implementation.
• Supporting Channel Managers for Pharmacy, Resellers, Hospital and Direct stores to execute programs through provision of training, promotional activity, in-store and on-line activation, customer and clinical events.
• Created a hybrid training program, setting a new standard of education conveying clinical superiority
• Built a Though Leadership program demonstrating clinical leadership with Key Opinion Leaders

• Manage all internal and external education and responsible for establishing a comprehensive training program for Philips teeth whitening and Sonicare powered toothbrushes, targeted at dental professionals, university.
• Delivered education strategy and content for target audiences
• Defined new processes and ways of working with key stakeholders to establish best practices

Australia And New Zealand

• Overall responsibility to ensure the market captures the sales and profit potential by understanding and anticipating customers’ needs and strategically positioning solutions to generate leads. Acting on market.
• Developed and managed execution of strategies across the portfolio, including annual market planning, making strong market share gains
• Developed Marketing Plan to drive growth of direct-to-consumer retail business, yielding growth year on year
• Teamed up with global to launch new ecommerce store
• Created local marketing claims for DreamMapper patient application, creating increased therapy adherence, resulting in increased conversion to sale
• Established new standard of care with a consumer-focused connected telehealth offering

Australia

Secondment to Personal Health managing the Mother and Childcare business including distributor management, pharmacy channels and campaigns.

Sydney, Australia

• Home Healthcare Marketing Specialist.
• Teamed with the upstream global business, internal stakeholders and customers to successfully launch and discontinue products, notably launched new sleep apnoea system at annual Key Opinion Leader conference
• Planned and supported execution of product launches with sales teams and direct retail stores
• Launched next generation sleep apnoea system with staged internal training for Sales, Direct stores and Customer service prior to launching with the clinical community to drive sales
• Conducted local market research for new mask pre-launch with Direct stores

New South Wales, Australia

• Sales of sleep and respiratory portfolio to physicians, hospitals, homecare providers and state Governments.
• Exceeded the sales target CY2009 (GSS HHS Outstanding Sales Performance award)
• Acquired and serviced Australian largest single order in history
• Executed the NSW launch of CPAP and patient interface ensuring strong market penetration
• Conducted local product trainings and in-hospital support
• Presented Breakout Sessions at the International Sales Meeting (2008 and 2010)

Australia

Clinical and product training delivered to physicians, sleep lab, homecare providers, Sleepeasy, Sales teams and customer services on the sleep therapy portfolio.

Sydney, Australia

Sales of consumer medical equipment by educating and supporting patients on the use of CPAP machines to treat sleep disorders.

Marketing

Bachelor Health Sciences, Physiology

University of Adelaide and The Centre for Sleep Research Thesis: The Impact of International Flight and Varied Layover Length on Pilots'.