Joanna Wu Email & Phone Number

New York, United States

Greater New York City Area

• Utilize Vuture marketing automation software to format, optimize and deploy email marketing campaigns• Develop and customize registration forms in Vuture to accommodate Jackson Lewis’ complex event needs• Provide end user support for marketing processes and technical troubleshooting to increase operational efficiency • Work closely with attorneys to monitor business development activities to achieve long-term business goals• Create customized reports within InterAction to assist the Business Development and Events team to track and provide meaningful client information

• Supervised the rundown of all corporate events to form vital relations with potential clients. • Coordinated email marketing campaigns using HTML through Tikit eMarketing suite to ensure effective communication. • Maintained LexisNexis InterAction on a daily basis to assemble an efficient and useful database.• Monitored the firm’s industry billings to create reports on competitive intelligence and potential market segments.• Ensured adherence of all internal and external marketing collateral to the firm’s style guide for maximum publicity.• Created journal ads to appear in charity programs to support client events. • Prepared marketing packages to support firm partners before meeting with prospective clients.• Published and maintain MP&S website content to generate new leads for the firm’s CMS.

• Assisted in the development, implementation and logistics of firm’s marketing initiatives including working on collateral, database development, direct mail, e-marketing and targeted events. • Analyzed web metrics through the use of VisiStat to increase web traffic and monitor repeat visitors.• Conducted market research for multiple lines of business including Geller Tax Advisory Services, Geller Family Office Services and CFO Advisory Services for new business opportunities.• Collected data of appropriate and suitable venues for each corporate event to maximize the potential of each networking opportunity. • Oversaw the rundown of all corporate events, while maintaining both professionalism and positivity to guarantee that all guests have a pleasurable experience.

• Executed the use of marketing incentives to better relationships with realtors, leading to a substantial increase in referrals. • Created unique invitations for corporate social events to publicize the new Manhattan location.• Produced inventive holiday themed postcards to sustain exceptional client connections.• Conducted marketing research for the corporate office in Connecticut, providing information concerning potential clientele.

• Managed incoming requests to feature PopBar from national and worldwide media.• Collaborated with clients to promote company events, maximizing PopBar’s publicity.• Developed innovative pitches with the management team to advertise PopBar products.

• Increased awareness of imminent environmental issues by coordinating youth fairs to launch the Green Initiative.• Promoted “Go Green” events through the nonprofit organization such as Green Apple Map.• Created and modified Youth Empowerment Award applications, giving students an opportunity to launch their own entrepreneurship with financial support.

• Assisted over 500 attorneys with up to date sources for research objectives. • Entered time sheets into database for statistical purposes to ensure coherent data. • Organized and maintained legal documents for attorney’s reference.